AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force.


AIGA, the professional association for design, is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts. AIGA is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. Founded as the American Institute of Graphic Arts in 1914 as a small, exclusive club, AIGA now represents more than 19,000 designers through national activities and local programs developed by more than 55 chapters and 200 student groups.
AIGA serves designers with five critical functions for a profession:
Information
Communication
Inspiration
Validation
Representation
AIGA is authoritative in promoting and communicating standards for ethical conduct and professional expertise and in collecting and analyzing data about the profession. It is stimulating in its provocative programming on critical issues facing design and in celebration of both effective and innovative design, a source of inspiration for many members. And it is open to new ideas, new professional disciplines and the ever-evolving nature of design.

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