MKTG 306 Marketing Communications (3-0-3) (F/S)
A comprehensive approach to creating and implementing marketing communications activities, including advertising, sales promotions, event sponsorships, direct marketing, public relations, and business/store image. Students complete a course project involving development of an actual marketing communications plan for a local business. Relevant social, cultural, and ethical issues also are emphasized. PREREQ: MKTG 301.
Revised 30 July 2003.
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