Workshops
Search Engine Optimization
How to engineer your web site so that your pages are more readily found by search engines, including use of title, meta and heading tags. In addition to coding techniques we will discuss other site marketing strategies as they apply specifically to the campus environment.
Prerequisites
Web Basics 1, 2, 3
Content Covered
- title
- h1 .. h6
- meta
- How search engines work
- Importance of content
- Page ranking algorithms
- Robots
- Boise State's Google Search Appliance
Workshop Materials
- Presenter Notes
- Reference Handout
- No exercises
- No sample files