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Salesforce Marketing Cloud, Education Cloud and Student Success Hub

Boise State Beacon

An enterprise Constituent Relationship Management (CRM) system to provide a centralized source of data, allowing us to make more informed decisions, foster collaboration, and enable the right engagement with the right person at the right time.

What Does Beacon Offer?

Beacon is an enterprise Constituent Relationship Management (CRM) system that will allow us to personalize and streamline our communication. Resources include a unified and holistic advising experience, a 360-degree student view, data to help us transform the student experience, plus much more.

    • A true 360-degree view of constituents
    • Ability to provide personalization at scale
    • Unique focus on student success

You’ll be hearing more about how to use this platform, log-in details, and additional training resources in the months to come.

Powerful Communication Tools

Using the platform’s pre-built AI and the ability to segment our audiences based on real-time demographics and behaviors, we can deliver the right message at the right time.

Cohesive Learning Environment

Increase transparency and eliminate information silos so that faculty and staff can quickly collaborate across departments to better support and engage students.

Real-Time Analysis and Insights

Gather real-time CRM and Marketing data to provide insights that drive strategic decisions. A process that will improve student outcomes and drive engagement for Boise State constituents.

Greater Visibility and Insight

“Boise State Beacon helps us work strategically across our enterprise, drive innovation and amplify our local and global impact.” —  Dr. Marlene Tromp, President

A Tool for Marketing and Communications

Within Boise State Beacon is an email distribution service called Marketing Cloud. It will allow us to design, build and manage dynamic emails within the Boise State brand while pulling data and contact lists from one source —the Boise State Beacon. Marketing Cloud also includes built-in analytics, reporting, and a growing suite of templates, to name just a few of the improvements over other platforms.


Training and Resources

Boise State will roll out Marketing Cloud gradually over the next few years to units that wish to send email communications both externally and internally and are currently using NetCommunity, Constant Contact, MailChimp, etc.

Marketing Cloud updates contact data daily for various Boise State systems. As with Boise State Beacon, Marketing Cloud will also require a specific login for faculty and staff. But you can get a head start today by visiting these resources.


Contact the Boise State Beacon Team at