Boise State Beacon
An enterprise Constituent Relationship Management (CRM) system to provide a centralized source of data, allowing us to make more informed decisions, foster collaboration, and enable the right engagement with the right person at the right time.
Powerful Communication Tools
Using the platform’s pre-built AI and the ability to segment our audiences based on real-time demographics and behaviors, we can deliver the right message at the right time.
Cohesive Learning Environment
Increase transparency and eliminate information silos so that faculty and staff can quickly collaborate across departments to better support and engage students.
Real-Time Analysis and Insights
Gather real-time CRM and Marketing data to provide insights that drive strategic decisions. A process that will improve student outcomes and drive engagement for Boise State constituents.
Greater Visibility and Insight
“Boise State Beacon helps us work strategically across our enterprise, drive innovation and amplify our local and global impact.” — Dr. Marlene Tromp, President
A Tool for Marketing and Communications
Within Boise State Beacon is an email distribution service called Marketing Cloud. It will allow us to design, build and manage dynamic emails within the Boise State brand while pulling data and contact lists from one source —the Boise State Beacon. Marketing Cloud also includes built-in analytics, reporting, and a growing suite of templates, to name just a few of the improvements over other platforms.
Contact the Boise State Beacon Team at firstname.lastname@example.org.