Skip to main content

Guidance on using AI

The Office of Communications and Marketing at Boise State provides this guidance for all content creators using images in university marketing, communications and promotional materials.

Imagery

  • AI-generated and third-party stock imagery is not permitted in any university marketing, communications or promotional materials, including our websites and other communication platforms. This is to honor our audience’s expectations that our content, often featuring our people, places and experiences at the university, is authentic..
  • The Office of Communications and Marketing offers a Digital Photo Archive of images that can be used at no charge.

AI Tools in the creative process

  • It is acceptable to use generative AI tools as helpers in creative processes, including the following:
    • Script generation and drafting
    • Audio editing, but not to include the alteration of a person’s spoken words
    • The creation or editing of background and ambient or environmental sounds
    • Content aware photo expansion, expanding what is already in a scene but not to include new content
    • Creating graphic layouts
    • Removing logos or other distracting objects from photography, provided that removal does not fundamentally alter the meaning or context of human subjects or their environment
    • Transcription
    • Note-taking
    • Workflow and office management
    • Research
    • Song extension, subject to license agreements 
  • Any draft content that is generated using AI, such as scripts or story drafts, must be carefully reviewed, edited and fact-checked by the Office of Communications and Marketing to ensure ethical, factual, compliance and brand guidelines are followed. 

Exceptions for conceptual content

  • AI may be used as a tool to create conceptual or illustrative content rather than representative content (i.e., an image of an amoeba, or a non-representational background image.) 
  • Exceptions must be approved by the Office of Communications and Marketing and should be used only when original images or graphics are not available.
  • If approved, AI-generated or stock photography that is used for final content must be clearly labeled.

Adapted from guidance developed by the University of Nebraska-Lincoln Web Developer Network.