Marketing 401 and 402
Marketing students can enroll in these classes to work on an advertising campaign for a client. The American Advertising Federation hosts a national student competition where they develop and pitch a marketing plan for clients like Coca-Cola, Yahoo, Bank of America, and Ocean Spray.
Marketing students have the opportunity to apply their knowledge in two consecutively sequenced Advertising Agency Management classes. Each year the American Advertising Federation (AAF) sponsors a competition for schools across the nation. Students team with graphic design students to create a promotional and advertising campaign for a nationally known product the AAF has chosen. During the spring semester, students present their findings before advertising agency executives at a regional competition. One school will then advance to the national finals. Boise State teams have placed in the top three at the regional competition several times, including a first-place finish. The courses are co-led by Professor Jennie Myers and Brad Weigle.
In the fall, students gather and analyze information about the client, its industry, its customers, and its competitors to develop an overall marketing communications positioning strategy. The corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real-world situation.
In the spring, students use the fall course’s information and positioning strategy to develop a complete integrated marketing communications (IMC) campaign that includes tactical decisions. Additionally, the student team will prepare a formal written IMC plan book and then “pitches” its campaign to a panel of judges at a regional competition that includes groups from other Idaho universities as well as from universities in Montana, Oregon, and Washington.
In order to compete in the advertising competition, students will interview with faculty from the Department of Marketing select up to 12 people for enrollment to Marketing 402.
Our teams have taken several top honors at the district competitions over the last several years. They placed first in 2003 and second in 2009, 2004, and 2002. The 2010 team won the “People’s Choice” award for Best Presentation and took third place overall.
Spring 2019 Competition
This spring, the advertising team competed in the District 11 competition, Boise State University was the host. Schools from all over the Pacific Northwest gathered in Boise to compete for a spot at the national competition in Hollywood, Florida this summer.
The team members part of this year’s cohort were, Busayo Apampa, Damir Bazdar, Victoria Brown, Nguyen Cao, Karina Carretero, Josh Holmes, Deandre Jackson, Wes Morris, Cassidy Myers, Edwin Pinedo, Kyle Rauterkus, Abilene Salazar, Isabel Sarhad, Quinn Skillin, Courtney Uplinger, and Spenser Wilson.
In spring 2018, the Boise State University team took 2nd place at the district competition held in Seattle for the client , Ocean Spray.
Team members were Emily Alexander, Jordan Bear, Stuart Boyd, Diana Carrillo, Matthew Cornwell, Jamie Evans, Taylor Foerster, Ismael Gastelum, Brianna Heredia, Madina Khadjanyazova, Taylor Lippman, Shannon Reilly, Isabel Sarhad and Zoe Zax.