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Undergraduate Programs

The goal of the Department of Marketing is to prepare graduates to identify opportunities, assess risk relative to returns and gather the resources necessary to capitalize on opportunities.

Degrees offered:

Marketing BBA
Marketing Minor

We prepare students for marketing careers or for graduate school through the development of marketing skills. Particular emphasis is given to pragmatic applications of current marketing concepts such as segmentation and customer behavior. Basic marketing competencies such as business-to-business professional selling skills and marketing plan creation techniques are developed. Internships provide additional practical application experience. As a result, graduates are able to apply marketing concepts to a variety of situations in a rapidly changing global environment. Here is the university undergraduate catalog but we recommend meeting with any one of our advisors with any questions you may have.


College of Business and Economics (COBE) students are lucky to have dedicated academic advisors dedicated to just COBE students. Conveniently located in the Micron Business and Economics building they will help you with:

  • Semester course planning – Students can use their Academic Advisement Report.¬†
  • Permission numbers
  • Graduation plans/Finish in 4
  • Business minor requirements/questions
  • COBE application process
  • Financial Aid appeals
  • Early Reinstatements
  • General Advising Questions
  • Advising Hold Release for Registration

Drop in at suite MBEB 1120, visit the COBE Advising Services website or call (208) 426-3859