Anne Hamby Published in Two Marketing Journals

anne hamby

New faculty member Anne Hamby has published two articles — one about how brand founder’s stories influence brand authenticity and one about how people continue to believe things even when they learn the original belief is false. Hamby is an assistant professor in the Department of Marketing.

Read the abstracts of the articles:

It’s about our values: How founder’s stories influence brand authenticity – published in Psychology & Marketing journal, coauthors David Brinberg and Kim Daniloski from Virginia Tech.

How Stories in Memory Perpetuate the Continued Influence of False Information – published in the Journal of Consumer Psychology, coauthors Ullrich Ecker, University of Western Australia and David Brinberg, Virginia Tech.