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Idaho SBDC Instrumental in Matrix Aromatherapy Success

matrix aromatherapy essential oil defuser locket

Daniel and Dan Nelson (father and son) created Matrix Aromatherapy after attending the Idaho Small Business Development Center (SBDC) class, Lean Essentials Sprint. While collaborating with other businesses taking the class, the Nelsons were introduced to a product market that garnered their interest. Their research showed a void in product offerings within that market and they set out to fill it with a range of essential oils accessories.

“The SBDC staff has been instrumental in our success,” said Daniel.

In addition to offering the perfect space for Matrix at the Nampa Business Accelerator, the SBDC offered many business growth classes that gave the Nelsons the knowledge needed in order to proceed in areas they were unsure of. Exceptional mentoring from their SBDC consultant kept them from making costly errors, helped with a new product launch strategy and guided the Nelsons to other resources such as investment opportunities.

After six months of cold calling and obtaining 90 new stores to carry Matrix’s products, they hired a sales rep firm to continue distribution. Matrix’s product line has grown to more than 70 products and products can be found in approximately 600 stores in the USA and Canada. Learn about Matrix Aromatherapy here.

Daniel encourages small businesses to use the Idaho SBDC.

“Take advantage of the wide host of resources at the SBDC,” Daniel said. “There are experts in any field of assistance you might need. They are willing to share their experiences to help grow your business.”

Dan Nelson is a COBE alumnus, class of 2016 in entrepreneurship management.