Logo Usage Guidelines

The refined B symbol is the signature mark for the university. Here are the top things to keep in mind when using the Boise State signature mark.

All academic and administrative units of the university must use the University Signature Mark in their official communications, marketing and promotional materials. The Bronco head is reserved for Boise State Athletics.

How to use the Signature Mark

Clear Space and Sizing

Clear Space

To ensure the logo is highly visible and maximize its impact, always separate it from its surroundings – allow clear space. The minimum required clear space, surrounding all logos should be half the height of the logo on all sides as shown below. No other text or graphic elements, including other logos should be in this space. This is also the minimum distance the logo can be from the edges of a document, whether electronic or printed.

Minimum Print Reproduction

The University Signature Mark should not appear smaller than 2 inches wide by 0.6 inches tall in print, unless space dictates smaller size, in which case care should be taken to ensure that the Mark is legible. If the space is small enough that it makes “Boise State University” difficult to read, consider using one of the approved secondary logos.

Minimum Digital Reproduction

The minimum size of B symbol for digital reproduction is 57 pixels tall (to accommodate mobile app icons). The proportions of the B Symbol in relation to the Boise State University wordmark and baseline should not be changed.

Using the Mark on Different Backgrounds

White Background

When the University Signature Mark appears on a white background, the primary configuration is the blue B logo with an orange outline and the University Signature in blue.

Blue Background

When the University Signature Mark appears on a blue background, it reverses to white and the B logo runs orange. As a secondary configuration on a blue background, both the B logo and the wordmark may run entirely orange.

Orange Background

When the University Signature Mark appears on an orange background, it reverses to white and the B logo runs blue. As a secondary configuration on an orange background, both the B logo and the wordmark may run entirely blue.

Gray Background

When the University Signature Mark appears on a gray background, it reverses to white and the B logo may run blue or orange.

Black Background

When the University Signature Mark appears on a black background, it reverses to white and the B logo may run blue or orange.

One-Color Printing

In limited applications in which printing restrictions do not permit two-color usage, a grayscale or one-color blue combination can be used. The B logo reproduces at 50 percent black.

Using the Mark on Imagery

When placing the Mark over a photograph or video, the placement should be in an area of the photograph where there are no distracting patterns or elements and the Mark is clearly legible over the image.  The photograph or video should be visible through the logo, instead of creating a box of color around the logo.

Altering the Signature Mark

What?! No way!

  • The University Signature Mark may not be cropped, blurred, stretched or distorted in any way. This includes the use of shadows, outlines, filters, or any other effects. Do not change the colors of the logo.
  • The Signature Mark should not be altered from its original form and cannot be adapted in any way. Alterations to the logo dilute the brand.
  • The Signature Mark may not be incorporated or combined with any other mark, symbol or graphic to create a new mark.
  • When using the Signature Mark, never separate the B and the “Boise State University.” These are not individual pieces that can be used independently, but instead, together make up the signature Boise State mark.
  • The B symbol may not be used on its own without approval from the Brand Committee.
  • Though it may be tempting, do not alter companion marks or edit existing ones. Contact Printing and Graphics if you need your official companion mark made or edited.
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