Typography is a critical element in establishing our visual identity and only Boise State’s official fonts should be used to further ensure brand consistency and unification.
Boise State’s official font is Gotham. This sans serif typeface should be used for all marketing, promotional materials and signage.
Garamond is the official serif typeface. Garamond can be used for large body text and in small amounts on marketing and editorial pieces.
At this time, many online applications do not allow for custom fonts to be used. In only those circumstances, Arial should be used as an alternative sans serif font to Gotham and Georgia as an alternative serif font to Garamond. These applications include but are not limited to Google Workspace and Salesforce Marketing Cloud.