Boise State has six Core Messages, which include a brand attribute or simply reflect the positive outlook and aspiration for the future that is unique to the Boise State experience. These are supported by Points of Pride and narrative examples to help shape your messaging. The narrative found here can be used in anything from marketing campaigns to web copy or talking points.
- Points of Pride are facts about the university that include data, measurable details or time references that support a Core Message. As campus marketing experts, you are invited to submit a Point of Pride as a way to amplify the strength of your program. We will be adding to this website regularly so check back often.
- Narrative is written copy that supports and promotes a Core Message or Point of Pride. When creating a distinctive narrative for your department, college or program, watch for opportunities to align with our branded messaging.