Lynda Friesz-Martin

Adjunct Faculty

Teaching

• Public Relations Case Studies

Biography

Lynda most recently was the Director of Integrated Communications at Albertsons Companies leading communications for their digital transformation. She worked on joint announcements with over 20 technology firms, including Microsoft, IBM, Adobe, Okta, and Takeoff Technologies. In addition, I have an established external network of top-tier business media and technology contacts and a track record of earning coverage in outlets like the Wall Street Journal, CNBC, and Reuters.

Before joining Albertsons Cos., she was the president of Lynda Friesz Public Relations, Inc. (LFPR.) She is a dynamic communications leader with proven success executing about 200 communication programs with measurable goals to drive product awareness, improve corporate image, increase market share, and earn media at local, regional, and national levels; skilled at developing and managing communication teams.

As the president of LFPR, she managed communication projects by identifying overarching goals, defining strategies and personnel for achieving them, establishing timelines, tracking progress, and evaluating effectiveness. In addition, she oversaw financial management, business development, contract negotiation, and business administration.

Contact Information

Email: lyndafrieszmartin@boisestate.edu
Office Hours: By appointment