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Boise State logo use 101

Using the correct logo is crucial for maintaining a strong and consistent brand identity. This helps the university present a unified, recognizable image to everyone, from students and faculty to the broader community. To ensure everyone is on the same page, please remember the following guidelines for using the Boise State University logos.

The Boise State “B” logo is reserved for specific, approved uses and shouldn’t appear on its own in general communications, marketing materials or swag unless the Brand Committee has approved it. For everyday use, please use the University Signature Mark logo.

Full Boise State brand guidelines, creative resources and more can be found on the Brand Standards website.  

Those who are unsure about logo usage, or who need approval for a can contact the Brand Committee via email brand@boisestate.edu.