Boise State University’s online Bachelor of Arts in Strategic Communications includes a transformative curriculum that blends theory with hands-on practice.
As a student in the program, you will explore professional goals, build essential communication skills and graduate with a strong portfolio tailored to your area of interest.
You can take this short career exploration quiz to find out if a degree in strategic communications is the right fit for you, and what careers within the field align with your interests.
Why choose strategic communications?
Strategic communications play a vital role in organizations across every sector. Public relations professionals plan, direct and coordinate activities that shape public perception and raise awareness for their organizations or clients.
To personalize your degree, you can add optional certificates or emphasis areas. These are available as standalone credentials or as part of the full degree.
Certificates:
- Certificate in Media Content Management: Businesses, agencies and nonprofits rely on digital communication to reach key audiences. This certificate equips you to manage websites, social media and digital media production — skills highly valued in today’s job market. It’s ideal for career changers or professionals looking to expand their digital toolkit.
- Certificate in Communication Management: Clear, concise communication is critical in any workplace. This certificate helps you develop messaging strategies that inform, influence and clarify — making it a great option for professionals across industries.
Emphasis areas:
- Communications Emphasis: Strengthen your skills in professional communication, collaboration and research. Ideal if you are pursuing a career in business communication, consulting or organizational leadership.
- Media Emphasis: Build expertise in multimedia storytelling, social media strategy and media law. Perfect for aspiring media professionals who want to create content and navigate today’s digital landscape.
- Project Emphasis: Gain hands-on experience managing real-world projects, timelines and stakeholder communications. Great for students interested in leading strategic initiatives across industries.
Career-ready, future-focused
Graduates of the online Bachelor of Arts in Strategic Communications program are equipped to adapt and thrive in a dynamic and fast-growing field.
Public relations professionals can shape a career that fits their lifestyle by specializing in areas such as promotional public relations, crisis management, community relations or public affairs.
Alumni of Boise State’s Department of Communication and Media have gone on to earn prestigious roles in a range of industries, supported by the department’s strong reputation and valuable networking opportunities.
The program is designed for working professionals and busy students, allowing you to learn on your schedule without putting your life on hold.
The courses in the online Bachelor of Arts in Strategic Communications curriculum follow Public Relations Society of America guidelines and are taught by experienced faculty with real-world expertise in ethical, professional communication.
You can also access personalized support from faculty and staff who are committed to your success, in and beyond the virtual classroom.
Learn more about the strategic communications program
Earning an online Bachelor of Arts in Strategic Communications from Boise State University can open doors to new opportunities and a brighter future — and we’re here to support you every step of the way.
Whether you’re exploring if an online degree is right for you or need help transferring credits, connecting with a student success coach is the perfect first step.