Online learning offers flexibility without sacrificing quality. Still, misconceptions about online degrees — especially in communications — persist. Many students worry that future employers won’t value an online degree, that virtual programming is limiting or that it will be too hard to find a job after graduation.
In reality, accredited online programs, like Boise State University’s online Bachelor of Arts in Strategic Communications, offer the same high-quality instruction, faculty and outcomes as on-campus options.
Whether you’re just beginning your bachelor’s degree journey, returning to finish your degree or considering a career pivot, understanding the truth behind these myths can help you make an informed decision. With a variety of job prospects, customizable degree pathways and industry-relevant instruction, an online communications degree offers far more benefits — and fewer limitations — than the myths suggest.
Myth 1: Employers don’t take online degrees seriously
More than a decade ago, online degrees were less common. With the growing popularity of online programming, employer perception has changed as well-regarded higher education institutions now offer hybrid or fully-online degree options. These are accredited online courses and programs thoughtfully designed for students who may not have the same accessibility as traditional students.
An online communications degree from Boise State University is just as valuable as its on-campus counterpart. The curriculum, faculty and staff are largely the same. Additionally, your diploma won’t specify that your degree was earned online.
Whether an employer views an online degree as equal to an in-person degree often depends on the reputation of the school. Not every employer will be the same, but the majority care more about whether the degree was completed than where it was earned.
Myth 2: Communications is an easy major for degree-seeking students
A communications major myth you’ve probably heard is that it’s easy. Communications and public relations may not seem as challenging as math or science-based degrees, but it’s far from easy. In addition to public speaking — which is terrifying for most — communications majors must balance research, strategy and theory with heavy creative output, such as papers, group projects and presentations.
You’ll also develop important soft skills, such as critical thinking, conflict resolution, active listening and working well with others. None of these skills are easy to develop without practice.
Myth 3: Online learning means a lower quality education
It’s a huge misconception that online or distance learning means the quality of education you receive is lower. Boise State’s online programs offer the same development and support as on-campus programs and are ranked in the top 11% of online bachelor’s degrees in the country by U.S. News & World Report.
The online Bachelor of Arts in Strategic Communications is intentionally designed for beginners, returning students wanting to develop their skills for promotion, or those looking to make a career change. The online format allows students to engage deeply with the material on a schedule that fits their busy lives, removing barriers without lowering expectations or outcomes.
Faculty bring real-world experience and teach courses aligned with standards from the Public Relations Society of America — ensuring your education meets current industry needs.
Myth 4: You’ll miss out on networking opportunities when learning online
Learning on your own schedule doesn’t mean giving up meaningful connections. Opportunity and collaboration are important aspects of Boise State Online’s programming. The online Bachelor of Arts in Strategic Communications is designed to be flexible for working professionals while offering hands-on learning from industry experts.
Program graduate Caitlin Vasko was impressed with the amount of networking and face time with peers, faculty and communications professionals that students participated in as part of her online coursework.
“We did Zoom calls with classmates, interviewed each other and interviewed someone in our field. In the PR class, we learned everything from how to write a professional email to how to create a media kit,” she said.
Marlene Vences Rendon, another program graduate, adds, “If you’re looking to get more hands-on experience building public relations campaigns or communications campaigns, this is a great program for you.”
Myth 5: An online communications degree won’t lead to a job after graduation
Communications career prospects are on the rise. With a projected growth of 5% through 2034 and a median annual salary of nearly $70,000, public relations specialists are in demand, according to the U.S. Bureau of Labor Statistics.
Graduates find careers in marketing, public relations, nonprofit work, media, corporate communications and more. The program helps you build a portfolio and gain practical skills employers want.
You can customize your degree with emphases in project, communications or media studies, or earn certificates in media content management or communication management. These credentials can be completed alongside the degree or on their own — helping you tailor your education to your career goals.
Possible career paths include:
- Public relations specialist
- Communications coordinator or manager
- Digital media producer or strategist
- Marketing communications specialist
- Brand strategist
- Nonprofit communications specialist
- Content marketing manager
Your next steps: From myth-busting to an action plan
If you’re still deciding whether an online degree in strategic communications is your next step — or which communications career path to pursue — take our quick and easy career exploration quiz to get recommendations for possible roles in the field.
Then, visit our admissions page for details on the program’s requirements for acceptance, deadlines and contact information.
Learn more about the strategic communications program
Earning an online Bachelor of Arts in Strategic Communications from Boise State University can open doors to new opportunities and a brighter future — and we’re here to support you every step of the way.
Whether you’re exploring if an online degree is right for you or if you need help transferring credits, connecting with a student success coach is the perfect first step.