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Public Relations (PR) Courses

Lower Division

PR 201 INTRO TO PUBLIC RELATIONS (3-0-3)(F/S). Public relations as a professional field: history, theory, principles, and practices.

Upper Division

PR 301 PR CAMPAIGN STRATEGIES (3-0-3)(F/S). Students develop a comprehensive campaign plan for a client to explore campaign strategies. Recommend concurrent enrollment in MEDIA 302. PREREQ: PR 201.

PR 351 MEDIA AND SOCIAL MEDIA STRATEGIES (3-0-3)(F/S). Media relations and social media methods, strategies and practices through discussion and project-driven experience. Recommend MEDIA 301 as a prerequisite for this course. COREQ PR 353.

PR 353 ADVANCED PR WRITING (3-0-3)(F/S). Advanced theory and practice in producing public relations materials. Content varies from semester to semester. Course may be repeated for credit. PREREQ: MEDIA 301.

PR 401 PR CASE STUDIES (3-0-3)(F/S). Examination of public relations issues, impacts, contexts, strategies and applications through case study research. PREREQ: MEDIA 302.

PR 451 PR STRATEGIES (3-0-3)(F/S). Advanced theory and practice in specialized public relations strategies. Content varies from semester to semester. Course may be repeated for credit. PREREQ: MEDIA 301, PR 201, PR 301.

PR 480 STUDIES IN PUBLIC RELATIONS (3-0-3)(F/S). Examination of public relations applications, areas, issues, and topics. Content varies from semester to semester. Course may be repeated for credit. PREREQ: PR 201, PR 301, and MEDIA 302.

PR 493 INTERNSHIP (Variable Credit)(F,S,SU). Supervised fieldwork. For more information on internships, see University-Wide Courses in Chapter 11. PREREQ: PR 201, PR 301, and PR 351, GPA of 2.75 and PERM/INST.