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Public Relations Online (PRO) Courses

Upper Division

PRO 300 INTRODUCTION TO PUBLIC RELATIONS (3-0-3)(F,S,SU). Public relations as a professional field: history, theory, principles, and practices. PREREQ: Admitted to the Public Relations BA program.

PRO 301 TECHNOLOGY FOR PROFESSIONALS (2-0-2)(F,S,SU). Students gain competencies with technologies used in the contemporary workplace. PREREQ: Admitted to the Public Relations BA program.

PRO 302 PREPARING FOR THE PROFESSION (1-0-1)(F,S,SU). Individual planning and preparation for a public relations career that aligns with each student’s interests and values. Creation of a working portfolio to house their work throughout their degree program. (Pass/Fail). COREQ: PRO 300 and Admitted to the Public Relations BA program.

PRO 303 PUBLIC RELATIONS CAMPAIGN STRATEGIES (3-0-3)(F,S,SU). Students develop a comprehensive campaign plan for a client to explore appropriate campaign strategies. COREQ: PRO 300 and Admitted to the Public Relations BA program.

PRO 304 PUBLIC RELATIONS WRITING (3-0-3)(F,S,SU). Students learn to establish intent, evaluate information, set priorities, and tailor writing to meet the needs of different audiences in a variety of media with clarity, insight, and skill. COREQ: Admitted to the Public Relations BA program and PRO 300.

PRO 310 INTERVIEWING (3-0-3)(F/S/SU). Examines the process of interviewing in multiple communication contexts including print and broadcast journalism and public information sessions. PREREQ: PRO 304.

PRO 311 MULTIMEDIA STORYTELLING (3-0-3)(F/S/SU). Students use web tools and freely available software to gain concrete skills and understandings of technologies that are transforming the media. PREREQ: PRO 304.

PRO 312 CONFLICT AND COLLABORATION (3-0-3)(F/S/SU). Theories and techniques to manage conflict and work collaboratively. PREREQ: PRO 304.

PRO 313 PUBLIC RELATIONS ETHICS (3-0-3)(F/S/SU). Theories and principles used in ethical decision-making for public relations and corporate communications, including digital ethics, transparency, and codes of ethics. PREREQ: PRO 304.

PRO 320 BUSINESS AND PROFESSIONAL COMMUNICATION (3-0-3)(F/S/SU). Communication tools, processes, and practices in business and professional settings. PREREQ: PRO 304.

PRO 321 APPLIED RESEARCH FOR PROFESSIONALS (3-0-3)(F/S/SU). A client-based approach to research and data-driven decision making to prepare students for public relations  research demands. PREREQ: PRO 304.

PRO 322 MEDIA AND SOCIAL MEDIA STRATEGIES FOR PROFESSIONALS (3-0-3)(F/S/SU). Media relations and social media methods, strategies and practices through discussion and project-driven experience. PREREQ: PRO 304.

PRO 323 MEDIA LAW (3-0-3)(F/S/SU). Media-related legal issues facing media and public relations practitioners. PREREQ: PRO 304.

PRO 330 GLOBAL PUBLIC RELATIONS (3-0-3)(F/S/SU). Evolution and practice of public relations in different countries with an emphasis on diversity and multiculturalism. PREREQ: PRO 304.

PRO 331 PUBLIC RELATIONS CASE STUDIES (3-0-3)(F/S/SU). Analysis and discussion of public relations issues through case study research. PREREQ: PRO 304.

PRO 332 CLIENT RELATIONS (3-0-3)(F/S/SU). Business and client management methods, processes, and software. Students apply their knowledge and skills to develop a client dossier. PREREQ: PRO 304.

PRO 333 COMMUNITY RELATIONS (3-0-3)(F/S/SU). Principles, philosophy, and techniques for building community relationships that benefit organizations and individuals. PREREQ: PRO 304.

PRO 400 CRISIS MANAGEMENT (3-0-3)(F/S/SU). Crisis management theories, methods, and processes. Students apply crisis management knowledge and skills to develop a Crisis Management Plan. PREREQ: Senior standing.

PRO 401 PROJECT MANAGEMENT (3-0-3)(F,S,SU). Project management methods, processes, and software. Students apply project management knowledge and skills to develop a Project Management Plan. PREREQ: Senior standing.

PRO 493 INTERNSHIP (1-3 credits)(F,S,SU). Supervised fieldwork. Students have the option of enrolling for either 7- or 15-week internships. For more information on internships, see University-Wide Courses in Chapter 11 and read the Communication and Media Department Internship Guidelines available on the department webpage. PREREQ: Senior standing, minimum cumulative public relations program GPA of 2.75, and PERM/INST.

PRO 499 CAPSTONE (3-0-3)(F,S,SU)(FF). Students apply their knowledge and skill to produce and present public relations projects, plans and proposals based on research of an industry aligned with their career goals to be included in their senior portfolio. PREREQ: Senior standing.

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