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Sport Innovation and Culture (SIC) Courses

Upper Division

SIC 301 SPORT, CULTURE, AND SOCIETY (3-0-3)(F/S). Investigates how sport and sport culture is linked to society’s institutions, and its impact on society with particular focus on media representations of identities, fan culture, and values. PREREQ: ENGL 102.

SIC 351 HIP-HOP INNOVATION AND SPORT (3-0-3)(SU). Examines the history and culture of hip-hop through the major domains of business, sport, and innovation. The synergy of sport as an institution and hip-hop culture (artists, athletes, and fans) is central to the discourse. PREREQ: Upper-division standing.

SIC 401 SPORT MARKETING (3-0-3)(F/S). Students apply marketing principles and concepts to sport industries with a focus on fan development, sponsorship, game day experiences, and communication strategies for promotion, publicity, and social media. PREREQ: MEDIA 302.

SIC 403 FIELD RESEARCH IN SPORT AND SPORT CULTURE (3-0-3)(F/S). Apply principles of client-based, data-driven research in a field setting. Study sites vary. Students operate as a research team in assessing client needs, developing research plans, creating research instruments, collecting and analyzing data, and preparing/delivering a final report to the client. PREREQ: MEDIA 302.

SIC 480 STUDIES IN SPORT, INFORMATION, AND CULTURE (3-0-3)(F/S). Explores contemporary topics and perspectives that focus on sport information and culture. Content varies from semester to semester. Course may be repeated for credit. PREREQ: Upper-division standing.