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Marketing BBA

Bachelor of Business Administration
Course Number and TitleCredits
UF 100 Foundations of Intellectual Life3
UF 200 Foundations of Ethics and Diversity3
FW ENGL 101 Writing and Rhetoric I3
FW ENGL 102 Writing and Rhetoric II3
FC Foundations of Oral Communication3
FM MATH 160 Survey of Calculus or
FM MATH 170 Calculus I
FN Foundations of Natural, Physical, & Applied Sciences course with lab4
FN Foundations of Natural, Physical, & Applied Sciences course in a second field3-4
FA Foundations of Arts course3
FH Foundations of Humanities course3-4
FS ECON 201 Principles of Macroeconomics3
FS Foundations of Social Sciences course in a second field3
ACCT 205 Introduction to Financial Accounting3
ACCT 206 Introduction to Managerial Accounting3
BUS 101 Business for the New Generation3
BUS 202 The Legal Environment of Business3
BUS 301 Leadership Skills3
FF BUS 450 Business Policies3
BUSCOM 201 Global Business Communication3
BUSSTAT 207 Introduction to Business Analytics or
MATH 254 Intro to Statistics
BUSSTAT 208 Business Analytics3
ECON 202 Principles of Microeconomics3
ECON 303 Intermediate Microeconomics3
FINAN 303 Principles of Finance3
CoBE Computer Placement Exam or
ITM 105 Spreadsheet Topics
ITM 310 Business Intelligence3
MKTG 301 Principles of Marketing3
MKTG 307 Consumer Behavior3
MKTG 315 Marketing Insights3
MKTG 321 Professional Selling3
MKTG 407 Marketing Communication3
MKTG 430 International Marketing3
SCM 301 Principles of Supply Chain Management3
In addition, complete the following coursework to graduate with a BBA in Marketing (without an emphasis) or complete the courses listed under one of the emphases below to graduate with a BBA in Marketing with an emphasis.
MKTG 425 Marketing Planning Applications or
MKTG 441 Brand Management
9 credits chosen from other upper-division marketing courses and/or a list of approved courses available from the department. A maximum of 3 internship credits is allowed.9
Electives to total 120 credits6-10
Brand and Product Marketing Emphasis
MKTG 422 Innovation and New Product Development3
MKTG 424 Category Management3
MKTG 493 Internship or
SCM 435 Project Management
MKTG 441 Brand Management3
Electives to total 120 credits6-10
Marketing Communications Emphasis
MKTG 401 Advertising Agency Operations3
MKTG 402 NSAC Advertising Competition or
MKTG 493 Internship
MKTG 425 Marketing Planning Applications3
MKTG 460 Digital Marketing3
Electives to total 120 credits6-10
All courses used toward the BBA in Marketing must have a grade of C- or better.
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