Kaylene Peet. Christy Suciu, Jordan Gray, Danielle Daniel, Brandon Hazel
What is REM?
REM is a smartphone application that can help consumers keep track of details of items they have previously purchased. This is all done by scanning a receipt after making a purchase.
REM enhances sleep. R.E.M enhances shopping.
Problem
- Hard to remember all past purchases
- People struggle finding the same brands in the store
Solution
- Everything can be found in a single application
- No need to forget a certain item at the store
- Neatly organized by store and dates
What sets REM apart?
- Eliminates the need to keep old receipts
- Technologically Advanced
- All in one application
- Universal Market
Marketing Strategy
- Social media
- Word of mouth
- 30 second ads
Customer Segment
- Smartphone users
- College Students
- Older people
- Women
REM can help you remember
- Apparel sizes
- Shade of foundation
- Brand of preferred yogurt
- Type/wattage of light bulb
Financials
- Create application
- Website
- Legalities
- Utilize Price Matrix
Additional Information
For questions or comments about this research, contact Kaylene Peet at kaylenepeet@u.boisestate.edu.