Shaylee A. Thompson, Eli Foli, Michael Storch, Christy Suciu
Problem Statement
There are over 73 million Baby Boomers. As many people age into their senior years they find it harder and harder to connect with others. According to a University of California, San Francisco (UCSF) more than 40 percent of seniors regularly experience loneliness. This reality that many seniors are facing loneliness can lead to many serious health conditions. Our company, Boomer Bucket list aims to tackle an underappreciated section of the market by creating unique experiences and loyal customers thanks to our community atmosphere and excellently trained staff.
Solution
Our company focuses on the Baby Boomer market by creating and hosting unique vacations or events with other seniors. These events are focused towards seniors allowing seniors to create friendships and form a community. For example, we could host an event geared towards seniors teaching how to stand and paddle board. This allows our customers to not only experience something new and get outside of their comfort zone but also build friendships with other seniors participating in our programs. By creating a place focusing on the networking of other seniors we can create loyal repeat customers who not only pay for the events but the friendships they make along the way. Our product also scales well based on the desired price as our website helps our customers easily customize their experience based on price and desired experience.
Value Proposition
- Fun Activities
- Meet Other Seniors
- New and unique experiences
Features
- Easy and customizable senior activities
- Price scales based on activity
- Meet and network with other seniors
- Loyalty and Referral programs
Customer Needs
- Custom Bucket List packages
- Engaging programs with other seniors
- Friendly and inviting staff
Channels
- Senior Centers, Facebook, internet ads
- Word of mouth, referral and loyalty programs
- Ease of use to better target users who aren’t comfortable with technology
Key Activities
- Customizing bucket list activity packages
- Creating and coordinating senior programs
- Creating loyalty and referral programs
Key Resources
- Programmer
- Senior outreach specialist
Additional Information
For questions or comments about this research, contact Shaylee Thompson at shayleethompson@u.boisestate.edu.