Connecting Users with Idaho Trails
Kaleigh Hollingsworth, Anes Srna, Rob Verplanck, Stephan Weathers, Christy Suciu
Problem
Idaho lacks centralized location for up-to-date trail information, maps of trails, & community organized hiking events
Customer Segment
- Current Targets: Millennials, Current outdoor enthusiasts/hikers
- Long Term Targets: All capable individuals throughout Idaho
Data
Hiking popularity has doubled in the past decade in the PNW. $8.2 billion in Hiking and Outdoor Equipment Stores in the US Market Size in 2020.
Value Proposition
Idaho Trail Blazers is an interactive platform for hikers to learn and share their experiences.
App also includes ways for hikers to add value to the community while participating in a healthy and enjoyable activity.
Solution
App and/or Website that has
- Up-to-date Trail Information
- Organized Community Events
- Hiker Profile for Personalization
Channels
- Hiking Groups/Communities
- Outdoor Stores/Employees
- Boise State Outdoor Program
Cost Structure/Revenue Streams
Short-term Objectives:
- Create a Website: $9,500 – $13,000
- Create a Mobile App: $50,000 -$100,000
Potential Revenue Streams:
- Advertisements
- Member-only Subscription Service (Freemium Model)
- Donations
Conclusion
- An increase in hikers lead to an increased need for a platform.
- Has the potential to be the most used app by Idaho hikers in finding the most up to date information on trails.