Your Walker. Your Way.
Grant Breidenbach, Matthew Dean, Skylar Merschel, Hadley Underwood, Christy Suciu
Problem
- Walker is a key piece of senior mobility that has not been updated in 50 years
- Room for improvement in weight, stability, and fit
Solution
- Durability and Functionality:Â Customizing weight, fit, and details
- Availability Anytime/Anywhere:Â Scheduling appointments in customers via multiple platforms
- Collaborating with Providers and Insurance:Â Working with providers to help everyone afford our product
Value Proposition
Revolutionizing the walker focusing on customer service excellence and customization to meet user needs.
Customer Segment
- Baby boomers are aging creating larger senior market
- Customer’s age into product, providing steady stream of customers
- Targeting users and extreme users
Unfair Advantage
- Making the walker fit for all:Â Ultimate customization
- Ease of Technology: Scheduling on multiple platforms
Key Metrics
- Marketing Strategy:Â Tailoring marketing to multiple age groups
Using straightforward facts - Customer Service Strategy:Â Constant communication on all platforms
Figure 1: Model for the benefits of customization
Reasons cited for nonuse (n=162)
- I don’t always use it – 66 (41)
- I hold onto other things such as the furniture or walls – 60 (37)
- I forget to use it or forget where I left it – 26 (16)
- It makes me feel old – 21 (13)
- It is too big, heavy, or too bulky to put in a car – 17 (10)
- I leave it where it is not handy – 9 (6)
- I just don’t like it – 9 (6)
Cost Structure and Revenue Streams
Price to Build: $85.00
Price to Sell: $179.99
Cost Structure
- Machined parts will cost more during design and production phase
- Service centers expensive at first
Revenue Streams
Offer upgrades for enhancement