50. Walking Forward Together

Your Walker. Your Way.

Grant Breidenbach, Matthew Dean, Skylar Merschel, Hadley Underwood, Christy Suciu

Problem

• Walker is a key piece of senior mobility that has not been updated in 50 years
• Room for improvement in weight, stability, and fit

Solution

• Durability and Functionality: Customizing weight, fit, and details
• Availability Anytime/Anywhere: Scheduling appointments in customers via multiple platforms
• Collaborating with Providers and Insurance: Working with providers to help everyone afford our product

Value Proposition

Revolutionizing the walker focusing on customer service excellence and customization to meet user needs.

Customer Segment

• Baby boomers are aging creating larger senior market
• Customer’s age into product, providing steady stream of customers
• Targeting users and extreme users

Unfair Advantage

• Making the walker fit for all: Ultimate customization
• Ease of Technology: Scheduling on multiple platforms

Key Metrics

• Marketing Strategy: Tailoring marketing to multiple age groups
  Using straightforward facts
• Customer Service Strategy: Constant communication on all platforms

Figure 1: Model for the benefits of customization

Reasons cited for nonuse (n=162)

• I don’t always use it – 66 (41)
• I hold onto other things such as the furniture or walls – 60 (37)
• I forget to use it or forget where I left it – 26 (16)
• It makes me feel old – 21 (13)
• It is too big, heavy, or too bulky to put in a car – 17 (10)
• I leave it where it is not handy – 9 (6)
• I just don’t like it – 9 (6)

Cost Structure and Revenue Streams

Price to Build: $85.00
Price to Sell: $179.99

Cost Structure

• Machined parts will cost more during design and production phase
• Service centers expensive at first

Revenue Streams

Offer upgrades for enhancement