Peace of mind that withstands the test of time…Travel Buddy
Tara Kalemba, Collin Hepworth, Victoria Mayer, Suzanne Vaccaro, Christy Suciu
Problem
- Suitcase malfunctions
- Damage to personal property
- Companies with poor customer service
Solution
New suitcase design
- Retractable Wheels
- Durable zippers/handle/shell
- ‘Fix-It’ Kiosks at baggage claim
High quality customer service with Comprehensive Warranties
Unfair Advantage
- Wheel Shield’s Customer service is unparalleled in the industry
- Offer repair services at ‘fix-it’ booth to anyone in need
- High focus on creating durable suitcases that will last a long time
- Unique wheel design and customization
Customer Segment
- On average, 1.4 billion people travel in a year (Blackall, 2018)
- Targeting users and extreme users
Cost Structure and Revenue Stream
Cost Structure
- Expensive ‘fix-it’ kiosks
- Employees and manufacturing
Revenue Stream
- Base suitcase model ~$150
- Charge for ‘fix-it’ services
- Additional features & customizations
- Membership or subscription service
Key Metrics
Customer Service Strategy
- Client retention with repairs, warranties, and accessibility
- Customer Service booths in travel hubs
Key Partners
- Amazon
- Other online distributors
- Wheely Bros Website
- Select Airports
Additional Information
For questions or comments about this research, contact Collin Hepworth at collinhepworth@u.boisestate.edu.