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Narrative Persuasion

What is the ambitious goal of this project?

Conduct experimental research on how stories can be designed to influence their audiences

Experience Gained

This course will broadly explore how consumers use and respond to narratives, whether it be consumers’ own consumption-related narrative processing, their response to externally presented narratives in the context of marketing communications, or their use of narratives to persuade others. In particular, you will help conduct research to understand the ways in which narrative-based communications can be created to maximize their efficacy in achieving persuasive goals. In this process, you will learn how to design, execute, and communicate the results of experimental research.

Majors or Interests Needed

We’re looking for students with one or more of the following majors or interests:

  • Any/All

VIP Coach Information

Dr. Hamby joined the Department of Marketing at Boise State University in the fall of 2019. Before coming to Boise State, she taught at Hofstra University, located in the NYC metro area.

Her research focus is in the area of consumer psychology. Specifically, she studies how emotional and structural aspects of stories engage their audiences, and how engagement in stories influence beliefs and behavior in a marketing context. She is also interested in issues related to consumer well-being and examines the psychological, social, and cultural factors that influence risky consumption practices and prosocial behavior. You reach Dr. Hamby at

Dr. Rulon Wood is an Assistant Professor of Film & TV in the Theater, Film, and Creative department. You can reach Dr. Rulon at

Course Information

VIP  200, VIP 400 or VIP 500
Full semester course. Choose to enroll in 1 or 2 credits.

Interested in joining this team?

For more information and to request a permission number to register contact Dr. Anne Hamby at OR complete this interest form and someone will contact you.  Check out this document for tips on contacting a professor about joining a team.

To register:  search by Subject: Vertically Integrated Projects, read the project description to find the right section  of VIP 200, 400, or 500. Use permission number, here are instructions