Following on the heels of the release of our Boise State Digital Accessibility Assistant, Boise State web editors and content creators now have three additional AI-powered assistants designed specifically to support the way our campus writes, structures, and reviews content.
Available to faculty, students, and staff through boisestate.ai, these new tools focus on three areas of strategic important:
- Applying Boise State’s writing style guide to ensure a consistent voice.
- Improving visibility for traditional and AI search.
- Thinking more intentionally about how we create content to engage student audiences.
Boise State Writing Style Guide Assistant
The first tool, Boise State Writing Style Guide Assistant, is trained as a virtual editor that applies the university’s writing style guide to your content. Web authors can paste in a draft news post, page content, or email message and ask the assistant to review it for style, clarity and consistency.
The assistant can help with details such as capitalization, titles, numbers and dates, while also suggesting more concise language and stronger headlines or page titles. The goal is not to replace human editors, but to give you a smart “first pass” that catches common issues before content goes live.
Yoast SEO Assistant
The second tool, the Yoast SEO Assistant, is designed to work alongside the Yoast SEO plugin used with Boise State WordPress sites. This assistant helps web authors make their pages to be more findable in both traditional and AI search engines.
You can ask the assistant to review a page draft and to help you craft primary and secondary focus keyphrases, suggest clear and compelling meta description text, and recommend an appropriate schema type based on the purpose of a page or post.
The assistant can also explain why a particular keyphrase or schema choice makes sense and how it may affect search results. Rather than guessing what to put into Yoast SEO fields, editors can use the assistant as a brainstorming partner that understands both plain language and SEO best practices.
Persona-Driven Web Content Assistant
The third tool, the Persona-Driven Web Content Assistant, is designed to help you think more concretely about who you are writing for.
Instead of gearing your content to a generic “student,” you can ask the assistant to help you target a page or post toward representative undergraduate or graduate personas, such as a new first-year student living on campus, an online graduate student balancing work and family, or a transfer student navigating university systems for the first time.
You can then test your writing against a persona and ask how that student might respond, or request suggestions to make your content clearer, more welcoming and more relevant.
The personas are fictional, but they are built to reflect real patterns in student experiences and questions based on current best practices and research on how different generations of students search and discover higher ed web content. The assistant encourages authors to keep audience needs at the center of their decisions.
Access in boisestate.ai
All three assistants, along with the Boise State Digital Accessibility Assistant, are available through boisestate.ai. Sign in with your Boise State credentials and select Explore from the sidebar menu to search available assistants.
From there, use one of the suggest prompts to get started, or begin a conversation. Paste draft content, attach a file, or explain a problem you’re trying to solve and ask for specific guidance.
These AI assistants are meant to help you save time on routine tasks so you can focus on strategy, storytelling and user experience. They work best when you share context: who the audience is, where the content will appear, and what you want people to do after reading.
They also work best when you treat their output as suggestions rather than final answers.
The launch of these AI assistant is part of an ongoing effort to improve our digital content, make it findable, and engage prospective students.