{"id":166,"date":"2018-09-20T14:53:47","date_gmt":"2018-09-20T20:53:47","guid":{"rendered":"http:\/\/www.boisestate.edu\/webguide\/?page_id=166"},"modified":"2026-02-09T10:21:10","modified_gmt":"2026-02-09T17:21:10","slug":"web-analytics","status":"publish","type":"page","link":"https:\/\/www.boisestate.edu\/webguide\/quality\/web-analytics\/","title":{"rendered":"Web analytics"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-we-collect\">What we collect<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our analytics tools collect the following data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Information about your website audience, such as where they are located, how many new and returning visitors you have, how often they visit your website, and what devices they use to view your web content.<\/li>\n\n\n\n<li>How people find and access your site, whether through search, a campaign URL, or following a link from another site.<\/li>\n\n\n\n<li>What people do once they find your site, including buttons and links they click, pages with the most views, how deep they scroll, and top entry and exit pages.<\/li>\n\n\n\n<li>Cross-site tracking to capture journeys across different Boise State sites.<\/li>\n<\/ul>\n\n\n\n\n\t<div class=\"panel s-wrapper site-panel site-panel--imagetext site-panel-colorway-grey top-padding--add_padding bottom-padding--remove_padding\"\n         data-index=\"\"\n         data-js=\"panel\"\n         data-type=\"imagetext\"\n  \t\t \n         data-modular-content>\n    \n\t<div class=\"panel-imagetext\">\n\t<div class=\"l-container--thin\">\n\t\t\n\t\n\t\n\t\t\t<div class=\"g-row g-row--no-gutters g-row--col-2--min-full g-row--reorder-2-col\">\n\n\t\t\t\t<div class=\"g-col\">\n\t\t\t\t\t\n<div class=\"c-image site-panel__imgtxt-image\">\n\t\t<div  aria-label=\"Hands on laptop keyboard with screen showing Google Analytics.\" role=\"img\" data-expand=\"200\"   data-sizes=\"auto\" data-bgset=\"https:\/\/www.boisestate.edu\/webguide\/wp-content\/uploads\/sites\/16\/2025\/05\/analytics.jpg 664w 665h\" style=\"background-image:url('https:\/\/www.boisestate.edu\/webguide\/wp-content\/themes\/core\/img\/theme\/shims\/large.png');\"  class=\"c-image__bg lazyload\">\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"g-col\">\n\t\t\t\t\t<div class=\"site-panel__imgtxt-content\">\n\t\t\t\t\t\t\n<div class=\"c-content-block\">\n\n\t<div class=\"c-content-block__content\">\n\n\t\t\n\t\t\t\t\t\n<h2\n\t\tclass=\"site-panel__title s-title site-panel__imgtxt-panel-title s-title h2\"\n\t\t>\n\n\tGoogle Analytics dashboard\n\n<\/h2>\n\t\t\n\t\t\t\t\t\n<div class=\"site-panel__imgtxt-panel-description t-content\" >\n\t<p>Our analytics partner, Metricsedge, has created a comprehensive dashboard populated with Google Analytics data, allowing you to easily view metrics for your specific program or department without needing to master Google Analytics.<\/p>\n\n<\/div>\n\n\t\t\n\t\t\t\t\t\n<a class=\" c-btn c-btn--sm site-panel__imgtxt-cta\"\n\t\t\thref=\"https:\/\/lookerstudio.google.com\/reporting\/57c25200-b01e-4b80-9858-a93a4f8960e7\"\n\t\t\ttarget=\"_blank\"\n\t\trel='noopener'>\n\t\t\t<span class=\"c-btn__text\">Access the dashboard<\/span>\n\t<\/a>\n\n\t\t\n\t<\/div>\n<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\n\t\t<\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\n\n\n\n\n\t<div class=\"panel s-wrapper site-panel site-panel--imagetext site-panel-colorway-grey top-padding--remove_padding bottom-padding--add_padding\"\n         data-index=\"\"\n         data-js=\"panel\"\n         data-type=\"imagetext\"\n  \t\t \n         data-modular-content>\n    \n\t<div class=\"panel-imagetext\">\n\t<div class=\"l-container--thin\">\n\t\t\n\t\n\t\n\t\t\t<div class=\"g-row g-row--no-gutters g-row--col-2--min-full g-row--reorder-2-col\">\n\n\t\t\t\t<div class=\"g-col\">\n\t\t\t\t\t\n<div class=\"c-image site-panel__imgtxt-image\">\n\t\t<div  aria-label=\"A student holds up a laptop, with the screen facing outwards.\" role=\"img\" data-expand=\"200\"   data-sizes=\"auto\" data-bgset=\"https:\/\/www.boisestate.edu\/webguide\/wp-content\/uploads\/sites\/16\/2026\/01\/ms-clarity.png 664w 664h\" style=\"background-image:url('https:\/\/www.boisestate.edu\/webguide\/wp-content\/themes\/core\/img\/theme\/shims\/large.png');\"  class=\"c-image__bg lazyload\">\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"g-col\">\n\t\t\t\t\t<div class=\"site-panel__imgtxt-content\">\n\t\t\t\t\t\t\n<div class=\"c-content-block\">\n\n\t<div class=\"c-content-block__content\">\n\n\t\t\n\t\t\t\t\t\n<h2\n\t\tclass=\"site-panel__title s-title site-panel__imgtxt-panel-title s-title h2\"\n\t\t>\n\n\tMicrosoft Clarity\n\n<\/h2>\n\t\t\n\t\t\t\t\t\n<div class=\"site-panel__imgtxt-panel-description t-content\" >\n\t<p>Microsoft Clarity offers an analytics alternative that focuses on user experience data, including click heat maps, scroll depth, rage clicks, and bounce rates. Similarly to the Google Analytics Dashboard, Clarity also allows you to view data specific to your website or webpage.<\/p>\n\n<\/div>\n\n\t\t\n\t\t\t\t\t\n<a class=\" c-btn c-btn--sm site-panel__imgtxt-cta\"\n\t\t\thref=\"https:\/\/clarity.microsoft.com\/projects\/view\/q8uc7u0y76\/dashboard\"\n\t\t\ttarget=\"_blank\"\n\t\trel='noopener'>\n\t\t\t<span class=\"c-btn__text\">Access Microsoft Clarity<\/span>\n\t<\/a>\n\n\t\t\n\t<\/div>\n<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\n\t\t<\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-access\">Access<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our analytics tools are purpose built and intended for boisestate.edu web administrators to make strategic decisions about web content and user experience. If you are a web administrator who needs access to either tool, please make a request through the Help Desk:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"c-btn\" href=\"https:\/\/www.boisestate.edu\/oit\/assistance\/\" target=\"_blank\" rel=\"noopener\">Contact the Help Desk<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-event-parameters\">Event parameters<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you are using raw Google Analytics 4 event data, Metricsedge maintains <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1eyQNEdWTZzv6LRZV40resf3HpHCYquDPykh7LKdZor4\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">a list of GA4 event parameters<\/a> for analysis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-about-google-analytics-4\">Learn about Google Analytics 4<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-analytics-4-tutorials\">Google Analytics 4 tutorials<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our Metricsedge partners produced a series of videos to filter raw GA4 data to answer common analytics questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"c-btn\" href=\"https:\/\/www.boisestate.edu\/webguide\/quality\/web-analytics\/google-analytics-4-tutorials\/\">MetricsEdge GA4 Tutorials<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-self-paced-training\">Self-paced training<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Self-paced training is available through the Google Analytics 4 Skillshop:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"c-btn\" href=\"https:\/\/skillshop.exceedlms.com\/student\/catalog\/list?category_ids=6431-google-analytics-4\" target=\"_blank\" rel=\"noopener\">Google Analytics 4 Skillshop<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-about-microsoft-clarity\">Learn about Microsoft Clarity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Clarity is generally very intuitive and user friendly, but detailed information about how to use deeper capabilities and interpret results can be found in their documentation:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/learn.microsoft.com\/en-us\/clarity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Clarity Documentation<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-help\">Get help<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For assistance with Google Analytics or Microsoft Clarity, please contact the Help Desk:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"c-btn c-btn--border\" href=\"https:\/\/www.boisestate.edu\/oit\/assistance\/\" target=\"_blank\" rel=\"noopener\">Contact the Help Desk<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-additional-consultation\">Additional consultation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Metricsedge is available to consult with primary college and department communications and marketing staff to help them gain insights into recruitment, campaigns, and other digital strategies. To request a consultation, please contact the Help Desk and provide a summary of your business need.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What we collect Our analytics tools collect the following data: Access Our analytics tools are&#8230;<\/p>\n","protected":false},"author":34,"featured_media":0,"parent":8,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-department-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-166","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Web analytics - Webguide<\/title>\n<meta name=\"description\" content=\"Learn to use Google Analytics for Boise State websites including setup, reporting, goal tracking, and data-driven decision making.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.boisestate.edu\/webguide\/quality\/web-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web analytics\" \/>\n<meta property=\"og:description\" content=\"Learn to use Google Analytics for Boise State websites including setup, reporting, goal tracking, and data-driven decision making.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.boisestate.edu\/webguide\/quality\/web-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Webguide\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T17:21:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.boisestate.edu\\\/webguide\\\/quality\\\/web-analytics\\\/\",\"url\":\"https:\\\/\\\/www.boisestate.edu\\\/webguide\\\/quality\\\/web-analytics\\\/\",\"name\":\"Web analytics - 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