Anne Hamby publishes 2 marketing articles

anne hamby

Anne Hamby, an assistant professor in the Department of Marketing, has published two articles – one detailing how brand founder’s stories influence brand authenticity and one about how people continue to believe things even when they learn their original belief is false.

Read the abstracts of the articles:

It’s about our values: How founder’s stories influence brand authenticity – published in Psychology and Marketing journal with coauthors David Brinberg and Kim Daniloski from Virginia Tech.

How Stories in Memory Perpetuate the Continued Influence of False Information – published in the Journal of Consumer Psychology with coauthors Ullrich Ecker from the University of Western Australia and David Brinberg from Virginia Tech.