Marketing Director Melinda Keckler has been named the Professional Staff Association Outstanding Employee of the Year. Recipients of this award are nominated by their colleagues in recognition of their commitment to the university and its mission.
“Melinda is a primary reason behind the Boise State University success in branding. It is hard to quantify or isolate the units, programs and people she has impacted, because that would be the entire campus,” one nominator said.
Keckler is a member of the university’s Brand Committee and leads the Marketing Minds working group, which is made up of marketers from across campus. She and her team are responsible for the planning and activation of numerous campaigns across the university, working with on-campus and external partners to meet the desired marketing objectives.
“Because of Melinda, we were able to achieve a monumental milestone this past year the launch of our exciting brand campaign, Out of the Blue, which has been incredibly successful. She has stayed true to our brand and the success of this campaign has been strong, because it is grounded in our people and their stories, and the Blueprint for Success,” another nominator said.