In a world where clear, compelling communication drives success across industries, a degree in strategic communications can unlock a wide range of exciting, high-impact careers. Boise State University’s fully online Bachelor of Arts in Strategic Communications is designed to help students build the skills they need to thrive in this fast-moving field — from storytelling and branding to digital strategy and media relations. If you’re curious where this degree could take you, here are five in-demand career paths that put strategic communication at the center of what they do.
Public relations specialist
Public relations (PR) specialists are the storytellers behind a brand’s public image. They craft press releases, manage media relations and shape narratives that resonate with the public. Whether promoting a new product or managing a crisis, PR specialists ensure their organization communicates effectively and maintains a positive reputation.
Where you might work: PR agencies, corporate communications teams, nonprofits or government agencies
Median Salary: $69,780 per year
Social media manager
Social media managers are the voice of a brand across platforms like Instagram, TikTok, X and LinkedIn. They develop content strategies, engage with audiences and analyze metrics to enhance online presence. In today’s digital age, they play a crucial role in shaping brand identity and fostering community engagement.
Where you might work: Businesses in many different industries, e-commerce brands or in-house marketing departments
Median Salary: $62,185 per year
Corporate communications manager
Corporate communications managers oversee both internal and external communications within an organization. They develop messaging strategies, manage corporate branding and ensure consistent communication across all channels. Their work is vital in aligning company objectives with stakeholder expectations and maintaining organizational reputation
Where you might work: Large corporations, universities, hospitals or government offices
Median Salary: $134,763 per year
Marketing manager
Marketing managers lead campaigns that drive brand awareness and sales. They analyze market trends, identify target audiences and develop strategies to promote products or services effectively. Their role is pivotal in connecting a company’s offerings with consumer needs and preferences.
Where you might work: Consumer goods companies, tech firms, fashion brands or advertising agencies
Median Salary: $161,030 per year
Content strategist
Content strategists plan and oversee the creation of content that aligns with a brand’s goals and audience interests. They work across various platforms, ensuring that messaging is consistent, engaging and effective. Their expertise ensures that content not only informs but also drives desired actions from the audience.
Where you might work: Media companies, SEO/marketing firms or in-house at any brand focused on digital engagement.
Median Salary: $85,800 per year
Learn more about the strategic communications program
Earning an online Bachelor of Arts in Strategic Communications from Boise State University can open doors to new opportunities and a brighter future — and we’re here to support you every step of the way.
Whether you’re exploring if an online degree is right for you or need help transferring credits, connecting with a student success coach is the perfect first step.