Whitney Parker Mitchell (’03) didn’t major in business at Boise State University. Still, the CEO and founder of Beacon Digital’s degree in political science and certificate in conflict resolution, she said, sure come in handy.
“Those are all things I use every single day: resolving issues between employees, with clients, figuring out how to build teams, building coalitions and understanding where others are coming from,” she said.
Mitchell’s is a success story. She has more than 15 years of experience in marketing strategy, positioning, brand development, web strategy and more. Beacon Digital, which she launched in 2016, specializes in business-to-business (“B2B”) marketing, and helps high-growth technology companies buy and sell goods and services amongst each other. Earlier this year, Inc. Magazine included it on its list of the 5,000 fastest-growing private companies.
“For us, it highlights the ability of our team to provide value in the marketplace. We’re able to do that on a scale that’s very hard to achieve. Of the hundreds of thousands of companies, to be in that top percentage is exciting,” she said.
Her relationship with Boise State remains strong. Her brother and mother are fellow alumni, and she recently hosted Prof. Heidi Reeder as a featured guest speaker at an all-staff meeting at Beacon Digital. Her sense of social responsibility and desire to make the world a better place, she said, are part of her Bronco heritage.
Digital marketing, and the high-tech industries the company supports, are historically male-dominated fields, leading to another source of the company’s notoriety. Beacon Digital’s management team is 60% women — higher than the majority of its competitors — a feature Mitchell attributes to a desire to attract and retain new and diverse talent.
“I wanted to make sure we represent women and minorities and help them succeed in areas that require a lot of technical ability and skill,” Mitchell said. “I’m proud to be able to offer that.”
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