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Job Standard for Social Media Coordinator

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  1. Click “View in Google Docs/Download” and download to Word.
  2. The Job Overview, Level Scope, Minimum Qualifications and Essential Job Functions are specific to this job’s competencies and cannot be edited.
  3. For the Job Posting you may;
    1. update/change the purpose to add in department specific information,
    2. add key responsibilities to the 35% of the time, specific to your department needs,
    3. add a preferred qualifications section
    4. post the position using the business title

The statements on this job standard are intended to describe the general nature of the role and level of work being performed. They are not intended to represent an exhaustive list of all responsibilities, duties and skills required of the employee.

Social Media Coordinator Overview

  • Work Type: Professional
  • Job Code: 75130
  • Pay Grade: P4
  • FLSA Status: Exempt
  • Career Level: Associate
  • Family: Communications & Marketing
  • Function: Marketing


The Social Media Coordinator conducts research to create informed and attractive social media campaigns that appeal to a target audience of potential customers. Additionally, a Social Media Coordinator creates postings and advertisements that can be shared to communicate with consumers on a public forum.

Level Scope

Entry-level professional with limited or no prior experience to contribute on a project or work team. Incumbent learns to use professional concepts to resolve problems of limited scope and complexity under close supervision while achieving day-to-day objectives. Works on developmental assignments that are initially routine in nature, requiring limited judgment and decision making. This level is typically focused on self development. Requires theoretical knowledge through specific education and training. Typically hold a Bachelor’s Degree or equivalent relevant professional experience.

Minimum Qualifications

Bachelor’s Degree

Knowledge, Skills, and Abilities

  • Excellent communication skills and ability to build and present proposals.
  • Knowledge of various social media platforms and services to publish social media content
  • Knowledge of media buys and advertising campaigns
  • Good knowledge of website design and publishing
  • Exceptional at communication and building relationships

Essential Functions

Key Responsibilities

60% of Time the Social Media Coordinator must:

  • Collaborate with staff in other areas to provide attractive and informative campaigns for the department as a whole
  • Monitor all social media content and analyze performance of accounts
  • Develop, schedule, coordinate and execute assigned special events or projects
  • Keep up with technologies used in social media
  • Use social media marketing tools
  • Create analyze and explain relevant analytics reports
  • Assist with creative and digital content creation (photography, still graphics, motion graphics, and video production)
  • Establish relationships/networks of industry professionals or influencers on social media
  • Build strong working relationships with program faculty, staff and outside contacts
  • Stay up to date of changes to programs, partnerships, requirements, etc. to ensure information in all communications is current

35% of Time the Social Media Coordinator

Determined by department needs

5% of Time the Social Media Coordinator

Perform other duties as assigned

Work Environment and Physical Demands

Sample Text: Some positions may involve frequent bending, moving, lifting, and carrying material weighing up to 50 pounds; some positions may involve moving, lifting, and carrying material weighing up to 70 pounds; standing up to eight hours each day; working in all weather conditions; exposure to high noise levels and require wearing hearing protection.

Travel Requirement

Some travel may be required

Career Path

Additional training/education or equivalent experience, as well as business needs, are required for movement into higher level jobs.


Incumbents must perform the essential duties and responsibilities with or without reasonable accommodation. The above statements are intended to describe the general nature and level of work.  Final employment offers are  contingent upon a Final Candidate’s successful completion of a Background Verification, and a determination by the University that the information derived from the Background Verification does not disqualify the individual.  In addition, a Financial History Check and Motor Vehicle Record (MVR) Check may be required.