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Job Standard for Enrollment Counselor

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How to use this Job Standard:

  1. Click “View in Google Docs/Download” and download to Word.
  2. The Job Overview, Level Scope, Minimum Qualifications and Essential Job Functions are specific to this job’s competencies and cannot be edited.
  3. For the Job Posting you may;
    1. update/change the purpose to add in department specific information, 
    2. add key responsibilities to the 35% of the time, specific to your department needs, 
    3. add a preferred qualifications section
    4. post the position using the business title

The statements on this job standard are intended to describe the general nature of the role and level of work being performed. They are not intended to represent an exhaustive list of all responsibilities, duties and skills required of the employee.

Enrollment Counselor Overview

  • Person Group: Non-Classified/Professional
  • Job Code: 75368
  • Pay Grade: P5
  • FLSA Status: Exempt
  • Career Level: Intermediate
  • Family: Student Services
  • Function: Recruitment & Admissions


The Enrollment Counselor position is responsible for marketing Boise State to prospective students, with a special focus on students traditionally underserved in higher education.

Level Scope

Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity.  Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and/or support employees.

Minimum Qualifications

Bachelor’s Degree and 2 years of professional experience or equivalent relevant experience

Knowledge, Skills and Abilities

  • Cultural competence in working with diverse student populations.
  • Strong interpersonal skills and be effective in oral, written and electronic communications.
  • Public speaking, interviewing and counseling skills
  • Highly self-motivated and directed with keen attention to detail and strong analytical and problem-solving skills.
  • Proficient with Microsoft Office Suite
  • Ability to travel, make own travel arrangements, navigate in new cities
  • Capacity to communicate effectively with individuals from diverse backgrounds and cultures
  • Customer service, diplomacy, marketing
  • Ability to initiate, plan, and execute event programming
  • Ability to understand, explain and make decisions based on admissions standards
  • Autonomous decision-making
  • Ability to work a significant amount of time during evening hours, and weekends 
  • Interest, experience, and/or ability to promote cultural competency and/or diversity

Essential Functions

Key Responsibilities

60 % of Time Enrollment Counselor will:

  • Counsel, advise, recruit and maintain personalized contact with prospective students and their families.
  • Represent Boise State at recruiting events throughout designated recruitment territories and on-campus events.
  • Independently develop recruitment strategy, including reviewing and analyzing data to determine schools, fairs, and events to attend/visit; and reviewing and analyzing data to effectively recruit students to meet University goals.
  • Independently schedule visits to high schools, coordinate pre-visit calls and correspondence, make travel arrangements, conduct visits, and follow up with students, faculty, and staff contacted during visits via phone calls, letters, and email.
  • Build and maintain relationships and serve as University liaison to high school counselors, parents, and alumni in territories.
  • Initiate, plan, and execute event programming and special projects based on a specific territory or recruitment area in an environment that provides a high level of autonomy.
  • Evaluate the effectiveness of recruitment strategies in specified territories and determine the need for additional efforts.
  • Present to large and small groups of counselors, students and parents.
  • Model a positive customer service ethic.
  • Support initiatives outlined in the Admissions recruitment plan and perform other duties as assigned.

35% of Time Enrollment Counselor:

  • Can be determined by department needs

5% of Time Enrollment Counselor:

  • Perform other duties as assigned

Work Environment and Physical Demands

Some positions may involve frequent bending, moving, lifting and carrying material weighing up to 50 pounds; some positions may involve moving, lifting and carrying material weighing up to 70 pounds; standing up to eight hours each day; working in all weather conditions; exposure to high noise levels and require wearing hearing protection 

Travel Requirement

Travel is required

Career Path

Additional training/education or equivalent experience, as well as business need, are required for movement into higher level jobs.


Incumbent must perform the essential duties and responsibilities with or without reasonable accommodation. The above statements are intended to describe the general nature and level of work.  Final employment offers are contingent upon a Final Candidate’s successful completion of a Background Verification, and a determination by the University that the information derived from the Background Verification does not disqualify the individual.  In addition, a Financial History Check and Motor Vehicle Record (MVR) Check may be required.