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Job Standard for Marketing Director

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  1. Click “View in Google Docs/Download” and download to Word.
  2. The Job Overview, Level Scope, Minimum Qualifications and Essential Job Functions are specific to this job’s competencies and cannot be edited.
  3. For the Job Posting you may;
    1. update/change the purpose to add in department specific information, 
    2. add key responsibilities to the 35% of the time, specific to your department needs, 
    3. add a preferred qualifications section
    4. post the position using the business title

The statements on this job standard are intended to describe the general nature of the role and level of work being performed. They are not intended to represent an exhaustive list of all responsibilities, duties and skills required of the employee.

Marketing Director Overview

  • People Group: Professional
  • Job Code: 70052
  • Pay Grade: P11
  • FLSA Status: Exempt
  • Career Level: Director
  • Family: Communications and Marketing
  • Function:  Marketing


The marketing director will lead enterprise-level brand-aligned marketing efforts for the university and direct a cross-functional team of marketing professionals from project coordination, trademark and licensing, to digital and web strategy, and analytics.  This position is the keeper of the Boise State brand and a key influencer and a master collaborator in the university marketing community. This role will work in close alignment with professionals from creative services, strategic communication, social media, university events, media relations, unit leaders from across campus, and vendors to create and implement best-in-class marketing campaigns. This position will utilizing various tactics including advertising — digital and traditional, social media, experiential, sponsorships, and more in order to achieve the goals and objectives from the annual communications and marketing plan.

Level Scope

Oversees through subordinate Managers a large, complex organization with multiple functional disciplines/occupations, OR manages a program, regardless of size, that has critical impact upon the campus. Significant responsibility for formulating and administering policies and programs, manages significant human, financial, and physical resources, and functions with a very high degree of autonomy. Frequently influences business decisions made by senior leadership. Oversees through subordinate Managers the accountability and stewardship of campus resources and the development of systems and procedures to protect organizational assets. Negotiates and  influences others to understand and accept new concepts, practices and approaches.

Minimum Qualifications

Bachelor’s degree or equivalent and 8 years experience including 5 years managerial experience

Knowledge, Skills and Abilities

  • Experience creating and executing large-scale marketing campaigns, targeted digital and social efforts and more.
  • Experience working within an enterprise-level brand structure and in working with teams of creative professionals.
  • Strong writing and proof-reading skills.
  • A strong comfort level with digital strategies.
  • An ability to meet long term project deadlines while adapting to immediate demands.
  • A proven track record of time management and self-directed leadership.
  • Experience in marketing with demonstrable results.
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
  • Experience leading, directing and motivating team members, including setting performance standards and monitoring performance.
  • High-level of collaboration, communication and teamwork.

Essential Functions

Key Responsibilities

60 % of Time Marketing Director will:

  • Evaluate markets and media through research, focus groups and other methods to continually identify new opportunities to get key university messages to key audiences.
  • Determine sustainable and effective ways to work with divisions and departments across campus to help them build high-quality, targeted, affordable and on-brand efforts to reach their specific needs within the university’s overall marketing strategy.
  • Secure affordable and effective marketing opportunities for the university by developing solid relationships with available outlets and a continually expanding understanding of the options becoming available.
  • Build creative briefs, marketing plans and other guiding documents that set the goals and objectives for each campaign/project that outline and track a clear set of deliverables.
  • Oversee campaign deliverables in the project management system to ensure timeline, approvals and budget are met.
  • Ensure industry best practices and outcomes that support the goals, brand, image, and mission of the University across all media channels.
  • Help define and execute digital strategies with key audiences in mind.
  • This position makes decisions on a daily basis regarding which campaigns and marketing pieces will best advance the university’s strategic initiatives and priorities.
  • Manage workflow, priorities and multiple projects at once.
  • Directly oversee the marketing team including trademark and licensing, project coordination, digital and web, and analytics.
  • Oversees marketing campaign coordination efforts with the creative services, strategic communication, and marketing teams — as well as marketing professionals from across campus.
  • Work in concert with the AVP and other directors to build campaigns and determine the strategies and tactics that drive the creation and distribution of traditional, digital, and other marketing efforts.
  • Employ analytics and follow-up research to determine which ways provide the most return for a limited marketing budget.

35% of Time Marketing Director:

5% of Time Marketing Director:

Perform other duties as assigned

Work Environment and Physical Demands

Some positions may involve frequent bending, moving, lifting and carrying material weighing up to 50 pounds; some positions may involve moving, lifting and carrying material weighing up to 70 pounds; standing up to eight hours each day; working in all weather conditions; exposure to high noise levels and require wearing hearing protection

Travel Requirement

Not applicable for Marketing Director

Career Path

Additional training/education or equivalent experience, as well as business need, are required for movement into higher level jobs.


Incumbent must perform the essential duties and responsibilities with or without reasonable accommodation. The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and /or skills required.  This job description is not an employment agreement and /or an expressed or implied contract.  Management has the right to alter this job description at any time without notice.