Skip to main content

Job Standard for Marketing/Promotions Coordinator, Associate

View in Google Docs/Download

Employee Name:

Employee ID:

Employee PCN:

How to use this Job Standard:

  1. Click “View in Google Docs/Download” and download to Word.
  2. The Job Overview, Level Scope, Minimum Qualifications and Essential Job Functions are specific to this job’s competencies and cannot be edited.
  3. For the Job Posting you may;
    1. update/change the purpose to add in department specific information, 
    2. add key responsibilities to the 35% of the time, specific to your department needs, 
    3. add a preferred qualifications section
    4. post the position using the business title

The statements on this job standard are intended to describe the general nature of the role and level of work being performed. They are not intended to represent an exhaustive list of all responsibilities, duties and skills required of the employee.

Marketing/Promotions Coordinator, Associate Overview

  • Person Group: Professional
  • Job Code: 75176
  • Pay Grade: P4
  • FLSA Status: Exempt
  • Career Level: Associate
  • Family: Communications & Marketing
  • Function: Marketing


To promote a specific department through the use of social media, branding and other outreach. Oversee, create, edit and direct videos promoting the department along with behind the scenes segments, scripts and copy. May include public relations, recruiting, alumni relations, concerts as well as other departmental initiatives.

Level Scope

Entry-level professional with limited or no prior experience to contribute on a project or work team. Incumbent learns to use professional concepts to resolve problems of limited scope and complexity under close supervision while achieving day-to-day objectives. Works on developmental assignments that are initially routine in nature, requiring limited judgment and decision making. This level is typically focused on self development. Requires theoretical knowledge through specific education and training. Typically hold a Bachelor’s Degree or equivalent relevant professional experience.

Minimum Qualifications

Bachelor’s Degree

Knowledge, Skills, and Abilities

  • Excellent communication skills and ability to build and present proposals
  • Marketing research and analytic skills
  • Knowledge of media buys and advertising campaigns
  • Ability to deal effectively with the public and work cooperatively with internal staff
  • Good knowledge of: website design, copy/script writing, graphic design, promotional and event planning.
  • Experience: in higher education recruitment, public relations, advising, or student services. Advertising sales, sponsorships, and direct marketing. Experience in copywriting for various outlets, proofreading/editing promotional materials.

Essential Functions

Key Responsibilities

60% of Time the Marketing/Promotions Coordinator, Associate must:

  • Integrate the application of marketing principles into various segments of the department. Serve as primary contact for the creation and implementation of graphics “on brand” through multiple forms of media.
  • Prepare and generate new concepts and ideas which involves a high level of decision making.
  • Manage production shoots, including digital media for distribution of content in various formats.
  • Build strong working relationships with program faculty, staff and coordinators for the specified department.
  • Develop, schedule, coordinate and execute assigned special events.
  • Stay up to date of changes to programs, partnerships, requirements, etc. to ensure information in all communications is current.
  • Work with a diverse group of people across multiple departments as part of a cohesive marketing strategy.
  • May supervise or have leadwork responsibilities

35% of Time the Marketing/Promotions Coordinator, Associate

Determined by department needs

5% of Time the Marketing/Promotions Coordinator, Associate

Perform other duties as assigned

Work Environment and Physical Demands

Some positions may involve frequent bending, moving, lifting, and carrying material weighing up to 50 pounds; some positions may involve moving, lifting, and carrying material weighing up to 70 pounds; standing up to eight hours each day; working in all weather conditions; exposure to high noise levels and require wearing hearing protection.

Travel Requirement

Not applicable for Marketing/Promotions Coordinator, Associate

Career Path

Marketing/Promotions Coordinator

Additional training/education or equivalent experience, as well as business need, are required for movement into higher level jobs.


Incumbent must perform the essential duties and responsibilities with or without reasonable accommodation. The above statements are intended to describe the general nature and level of work.  Final employment offers are  contingent upon a Final Candidate’s successful completion of a Background Verification, and a determination by the University that the information derived from the Background Verification does not disqualify the individual.  In addition, a Financial History Check and Motor Vehicle Record (MVR) Check may be required.