Shaunn Mattingly and Garrett McBrayer

Shaunn Mattingly
Shaunn Mattingly
Garrett McBrayer
Garrett McBrayer

Shaunn Mattingly, associate professor in the Department of Management, and Garrett McBrayer, assistant professor in the Department of Finance, have had an article accepted for publication in the International Journal of Entrepreneurship and Small Business.

The paper, “Consideration Sets as Resources for Business Model Generation,” develops a model to reconcile competing views in the current literature about the use of external versus internal knowledge resources in the search of entrepreneurial opportunities to develop into business models. They specifically model how entrepreneurs can combine external knowledge sources within internally held private knowledge to identify opportunities that can be developed into working business models more efficiently than opportunities identified from only one knowledge source.

International Journal of Entrepreneurship and Small Business publishes and fosters discussion on international, cross-cultural and comparative academic research about entrepreneurs and SMEs. The journal focuses on emerging research topics such as entrepreneurship in developing and transitional countries, gender, family and self-employment, and social enterprise.