Lauren Griswold, associate vice president for communications, marketing and creative strategy, is the new campus leader for Boise State University’s Office of Communications and Marketing.
Griswold joined Boise State in 2019 and is an innovator, storyteller and culture keeper who has worked in higher education at both the community college and university levels. She has expertise in leading and creating strategy and successfully scaling it across enterprises for local, national and global organizations.
Prior to joining higher education, Griswold worked at Edelman Public Relations, Microsoft and Major League Baseball. She has a wide range of experiences from sales, marketing, communications, community relations and creative strategy. Griswold has a master’s degree in communication studies from Arizona State University and a bachelor’s degree in journalism from Eastern Washington University.
She succeeds Greg Hahn, who served as associate vice president for communications and marketing for the past eight years.
Hahn is working with the provost’s office and the Idaho Policy Institute through mid-October to develop new approaches and insights into the career and research opportunities that are expected to emerge in two key rural industry clusters: The Idaho National Laboratory in Eastern Idaho (and the 300 Idaho businesses it works with across the state) and the fast-changing Idaho dairy and dairy processing industry in the Magic Valley, which is the heart of Idaho’s $10 billion milk-producing sector. The project is related to the president’s goal to boost opportunities and programming for rural Idaho students.