Boise State is excited to unveil a new, innovative brand platform and strategy in partnership with higher education brand agency SimpsonScarborough, and our campus is invited to participate in the launch.
The new platform will be a foundation for marketing and communications efforts across campus. The updated strategy will enhance overall awareness and visibility of Boise State throughout Idaho, and includes a new TV commercial that will begin airing in February.
Brand Platform Open House
An open house to launch the new brand platform will be hosted from noon-4 p.m. on Monday, Feb. 13 in the The Keith and Catherine Stein Luminary in Center for the Visual Arts. Watch the new TV commercial, learn about our brand “heroes,” and get a walkthrough of the brand platform, marketing research and campaign. The Office of Communications and Marketing team will be on-site to talk through the new campaign.
For questions, please contact Kristen Brevik from the Office of Communications and Marketing at firstname.lastname@example.org.
Additional communication regarding a brand camp for university marketers will be shared separately.