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Celebrate the launch of Boise State’s new brand platform and TV commercial

Alejandra “Ally” Almaraz, a 2022 NASA Idaho Space Grant Consortium fellow/intern, in the Materials Science and Engineering Lab, photo by Priscilla Grover

Boise State is excited to unveil a new, innovative brand platform and strategy in partnership with higher education brand agency SimpsonScarborough, and our campus is invited to participate in the launch.

The new platform will be a foundation for marketing and communications efforts across campus. The updated strategy will enhance overall awareness and visibility of Boise State throughout Idaho, and includes a new TV commercial that will begin airing in February.

Brand Platform Open House

An open house to launch the new brand platform will be hosted from noon-4 p.m. on Monday, Feb. 13 in the The Keith and Catherine Stein Luminary in Center for the Visual Arts. Watch the new TV commercial, learn about our brand “heroes,” and get a walkthrough of the brand platform, marketing research and campaign. The Office of Communications and Marketing team will be on-site to talk through the new campaign.

For questions, please contact Kristen Brevik from the Office of Communications and Marketing at

Additional communication regarding a brand camp for university marketers will be shared separately.