Jeffrey Lyons, Director of Survey Research, Idaho Policy Institute
About the Survey
The Fourth Annual Treasure Valley Survey was conducted September 14th – 22nd, 2019, and surveyed 1,000 adults over the age of 18 who currently live in Ada, Canyon, Boise, Gem, and Owyhee counties. The sample is designed to be representative of the population of the Treasure Valley, with 62% from Ada County, 30% from Canyon County, 4% from Boise County, 3% from Gem County, and 2% from Owyhee County. This was a mixed-mode survey which contacted respondents on land line phones (33%), cell phones (33%), online (33%), and via text message (3%). The goal of using multiple means to contact respondents is to increase our coverage of the population to people who may not respond to traditional phone surveys. This survey focused on growth in the Treasure Valley, along with the issues of transportation, housing, and taxes. The survey has a simple random sampling margin of error of +/- 3.1% and was conducted by GS Strategies Group.