Jeffrey Lyons, Ph.D.
Survey Research Director, Idaho Policy Institute
About the Survey
The Third Annual Treasure Valley Survey was conducted October 19th-November 4th, 2018 and surveyed 1,037 adults currently living in Ada, Canyon, Boise, Gem, and Owyhee counties. The sample is designed to be representative of the population, with 59% of the respondents living in Ada County, 26% in Canyon County, 6% in Boise County, 6% in Gem County, and 3% in Owyhee County. This survey was conducted with a mixed-mode sampling approach that contacted respondents through several different means in order to increase our coverage amongst populations that may not respond at high rates to traditional phone surveys. Respondents were contacted on land line phones (20% of the sample), through email (12%), via text message with a link to an online survey (65%), and on cell phones (2%). People were asked about their attitudes on growth, transportation, housing, education, taxes, and government funding.