Unified Strategic Planning

Provides facilitated strategic planning sessions to plan for and implement improvements.

The project coordinator helps you:

• Design and develop a planning session that adapts to the unique needs of the department
• Deliver a clear set of goals, directions, initiatives, etc., that will guide your department in coming years
• Allow for each member of the department to actively participate in the identification of goals, directions, initiatives, etc.

Provides planning to grow, shape or enhance enrollment.

The enrollment management team takes your department through the following steps:

Preparation Phase

• Define the scope, expectations, process and timeline
• Develop/draft Key Performance Indicators (KPI’s)

Complete the Preparation Phase

• SWOT
• Situational analysis, prioritize KPIs

Begin Strategy Development

• Identify potential strategies
• Begin researching projects

Complete Situation Analysis Phase

• Develop procedures to complete research projects
• Draft plan

Begin Action Planning

• Assign potential strategies for future development
• Make estimate of action and resources needed to support strategies

Prioritization and Planning

• Prioritize action plans
• Develop scenarios for enrollment projections

Provides counsel on marketing initiatives to activate audiences and prompt engagement

The marketing team works with your leadership and staff to:

• Assess internal capacity to manage a campaign
• Conduct an audit of current marketing and website content
• Establish the difference between brand and marketing for your department
• Identify the audience, establish a budget
• Conduct focus groups
• Create message strategy and narrative
• Create campaign plan, structure, goals, timeframe, and calendar
• Consider marketing template options or paid support from marketing team
• Launch campaign- monitor feedback, analytics, insights, and results, adjust as needed
• Track progress, results and determine the return on investment

• The foundation of a strategic plan.
• A guiding document to outline process, strategies, and actions within a defined timeframe – and to track enrollment.
• A strategic, data-driven approach to marketing and outreach with measurable results.