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Rheanna Allen ’01

Rhea Allen Headshot

Co-Founder and President at Peppershock Media

College of Business and Economics,
College of Arts and Sciences

Rhea Allen is known for her passion for storytelling and getting media campaign results. Highly in demand as an integrative marketing consultant, national presenter and keynote speaker, Allen builds teams and creates cultures that deliver the best results for clients of Peppershock Media Productions, LLC, where she serves as president and chief executive officer. At Peppershock, based in Nampa, Idaho, she has worked with small firms and Fortune 100 companies around the world, and recently expanded operations in Salt Lake City.

While studying at Boise State she worked with deans to create a new Interdisciplinary degree combining Mass Communication and Marketing degrees into one. She wanted to start her own marketing business so she pulled together the classes that would best fit her vision — an example of the “Blue Turf Thinking” mindset and innovation. She also holds a Master of Business Administration from Capella University. Before Peppershock, Allen worked in news and promotions in the Boise area and in the top-12 Seattle market, where she added work in the investigative, documentary, testimonial and “edutainment” genres to her areas of experience.

Through it all, Rhea has remained close with her alma mater, teaching as an adjunct professor at the College of Business and Economics. Over the years she has brought on numerous Boise State students as interns, some of whom have pivoted from interns to full employees.

Her accomplishments include hosting The Marketing Expedition podcast; serving as president to the Nampa Rotary Club chapter, on the Idaho Shakespeare Festival board of directors, the board of directors for Idaho Community Television, a founding member of Idaho Media Professionals and the Nampa, Meridian and Boise chambers of commerce; and was a founding member of Boise Young Professionals. She has also won CEO of Influence, and Woman of the Year, and Accomplished Under 40 (Idaho Business Review).

Rhea’s husband Drew Allen is the company’s creative director and chief operating officer; together they have two sons, Emerson and Kaden, and they enjoy spending time together outdoors.