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Job Standard for Deputy AVP for Communications, Marketing and Creative Strategy

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  2. The Job Overview, Level Scope, Minimum Qualifications and Essential Job Functions are specific to this job’s competencies and cannot be edited.
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    1. update/change the purpose to add in department specific information, 
    2. add key responsibilities to the 35% of the time, specific to your department needs, 
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The statements on this job standard are intended to describe the general nature of the role and level of work being performed. They are not intended to represent an exhaustive list of all responsibilities, duties and skills required of the employee.

Deputy AVP for Communications, Marketing and Creative Strategy Overview

  • People Group: Professional
  • Job Code: 75825
  • Pay Grade: E14
  • FLSA Status: Exempt
  • Career Level: Executive
  • Family: Communications and Marketing
  • Function: Communications and Marketing


The deputy AVP for communications, marketing and creative strategy will  lead enterprise-level brand-aligned campaigns and projects in the Office of Communications and Marketing that bring the Boise State brand to life. This position will oversee the content team and work in close alignment with professionals from marketing, media relations, creative services, university events, social media, unit leaders from across campus,  and vendors to collaborate and produce best-in-class campaigns and projects from conception to completion. This position will inspire collaboration and bring teams from across campus together to develop and drive the strategic alignment of content for the annual communications and marketing plan. With a keen eye for storytelling, this position will write and edit key university communications  in order to meet the university goals and strategic plan. This position will assist in the management of the daily operations for the communications and marketing department.

Level Scope

Directs through subordinate managers multiple large and complex critical programs impacting broad constituencies across major portions of campus. Identifies objectives, manages very significant human, financial, and physical resources, and functions with an extremely high degree of autonomy. Accountable for formulating and administering policies and programs for major functions. Operational or program results can affect overall campus wide performance and reputation. Directs through subordinate Managers the development of strategic goals and objectives to achieve accountability and stewardship of university resources in a manner consistent with campus and system wide objectives and initiatives.

Minimum Qualifications

Bachelor’s degree or equivalent and 10 years experience including 6 years managerial experience

Knowledge, Skills and Abilities

  • Ability to make independent decisions with a high degree of potential impact.
  • Experience directing enterprise-level communications and marketing campaigns and projects.
  • Experience managing a team of writers and visual storytellers.
  • Experience editing magazine-style publications in print and online.
  • Experience leading and motivating others.
  • Strong leadership and facilitation skills.
  • Knowledge of higher education communications.
  • Strong writing and proof-reading skills.
  • A proven track record of time management and self-directed leadership.
  • A strong comfort level with social media and computer applications.
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them while adapting to competing priorities and immediate demands.
  • Experience leading, directing and motivating team members, including setting performance standards and monitoring performance.
  • High-level of collaboration, communication and teamwork.

Essential Functions

Key Responsibilities

60 % of Time Deputy AVP for Communications, Marketing and Creative Strategy will:

  • Work with the AVP and other office directors to determine the strategies that drive the creation and distribution of branded content and top-internal and external communications — including the university’s owned media, earned media relations, social media and direct mailed or emailed communications.
  • Develop and collaborate on an annual enterprise-level editorial content calendar that is driven by the communications and marketing strategic plan.
  • Help define and execute the university’s social media efforts, with key audiences in mind — including prospective and current students, peer universities, parents, our state and community, industry partners and more.
  • Manage and edit the Update website and email distribution, which serves as the university’s main avenue for internal communications and a first step toward getting university stories, events and information to a broader audience.
  • Serve as editor and production manager for FOCUS alumni magazine and the Explore research magazine in print and online, as well as for Visitors Guide, Facts & Figures, President’s Reports and other printed and online publications.
  • Lead the content strategy for and creation of university products, the university’s main web presence, various social media outlets and more.
  • Directly oversee the Content team of communications specialists and, the Social Media manager and other office content creators.
  • Coordinate content creation efforts with Creative Services and content directors and producers throughout campus to ensure all efforts reflect university strategies.
  • Write news, features, news releases and other pieces as needed for university publications, websites and more.
  • Help create and contribute to a content-driven, multimedia social media plan that builds understanding of the Boise State narrative, engages key audiences and responds.
  • Assist faculty, staff and administrators in crafting op-eds and other pieces aimed at translating university expertise to a broader audience.
  • Build creative briefs, marketing plans and other guiding documents that set the goals and objectives for each campaign/project that outline and track a clear set of deliverables.
  • Ensure industry best practices and outcomes that support the goals, brand, image, and mission of the University across all media channels.
  • Work in concert with the AVP and other directors to build campaigns and determine the strategies and tactics that drive the creation and distribution of traditional, digital, and other communications and marketing efforts.
  • Oversees communications and marketing campaign coordination efforts with the creative services, strategic communication, media relations, university events and marketing teams — as well as marketing professionals from across campus.
  • Along with the AVP, lead executive communications strategy.


35% of Time Deputy AVP for Communications, Marketing and Creative Strategy:

5% of Time Deputy AVP for Communications, Marketing and Creative Strategy:

Perform other duties as assigned

Work Environment and Physical Demands

Some positions may involve frequent bending, moving, lifting and carrying material weighing up to 50 pounds; some positions may involve moving, lifting and carrying material weighing up to 70 pounds; standing up to eight hours each day; working in all weather conditions; exposure to high noise levels and require wearing hearing protection

Travel Requirement

Not applicable for Deputy AVP for Communications, Marketing and Creative Strategy

Career Path

Additional training/education or equivalent experience, as well as business need, are required for movement into higher level jobs.


Incumbent must perform the essential duties and responsibilities with or without reasonable accommodation. The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and /or skills required.  This job description is not an employment agreement and /or an expressed or implied contract.  Management has the right to alter this job description at any time without notice.