Salesforce at Boise State
An enterprise Constituent Relationship Management (CRM) system to provide a centralized source of data, allowing us to make more informed decisions, foster collaboration, and enable the right engagement with the right person at the right time.
What Does Salesforce Offer?
Salesforce implementation at Boise State University includes an enterprise Constituent Relationship Management (CRM) system that will allow us to personalize and streamline our communication. Resources include a unified and holistic advising experience, a 360-degree student view, data to help us transform the student experience, plus much more.
- A true 360-degree view of constituents
- Ability to provide personalization at scale
- Unique focus on student success
Powerful Communication Tools
Using the platform’s pre-built AI and the ability to segment our audiences based on real-time demographics and behaviors, we can deliver the right message at the right time.
Cohesive Learning Environment
Increase transparency and eliminate information silos so that faculty and staff can quickly collaborate across departments to better support and engage students.
Real-Time Analysis and Insights
Gather real-time CRM and marketing data to provide insights that drive strategic decisions. A process that will improve student outcomes and drive engagement for Boise State constituents.
A Tool for Marketing and Communications
Salesforce Marketing Cloud empowers us to design, build and manage dynamic emails within the Boise State brand. Marketing Cloud also includes built-in analytics, reporting, and a growing suite of templates, to name just a few of the improvements over other platforms.
Marketing Cloud Training and Resources
Boise State will roll out Marketing Cloud gradually over the next few years to colleges and business units that send email marketing communications to mass audiences and are currently using other digital marketing platforms, such as NetCommunity, Constant Contact, MailChimp, etc.
Marketing Cloud updates contact data daily for various Boise State systems. All platforms and portals that fall under the Salesforce umbrella require a specific login for faculty and staff, but you can get a head start today by visiting these resources.
Student Success Hub
The Salesforce Student Success Hub is your comprehensive resource for fostering academic growth and personal development at Boise State University. This innovative platform has been meticulously designed to empower both advisors and students, creating a seamless journey toward success.