Salesforce at Boise State
An enterprise Constituent Relationship Management (CRM) system to provide a centralized source of data, allowing us to make more informed decisions, foster collaboration, and enable the right engagement with the right person at the right time.
Powerful Communication Tools
Using the platform’s pre-built AI and the ability to segment our audiences based on real-time demographics and behaviors, we can deliver the right message at the right time.
Cohesive Learning Environment
Increase transparency and eliminate information silos so that faculty and staff can quickly collaborate across departments to better support and engage students.
Real-Time Analysis and Insights
Gather real-time CRM and marketing data to provide insights that drive strategic decisions. A process that will improve student outcomes and drive engagement for Boise State constituents.
A Tool for Marketing and Communications
Salesforce Marketing Cloud empowers us to design, build and manage dynamic emails within the Boise State brand. Marketing Cloud also includes built-in analytics, reporting, and a growing suite of templates, to name just a few of the improvements over other platforms.