Training and Onboarding
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Salesforce Marketing Cloud training at Boise State is for those who intend to send brand-aligned, accessible emails to mass audiences, including current students, employees, alumni and friends, campus and community partners and beyond.
Request Training
Marketing Cloud training occurs three times per year. New users can request to be added to an upcoming round of training by filling out the Marketing Cloud Training and Onboarding Request Form.
What You Will Learn
Users who complete our training sessions learn to structure a basic email marketing campaign from start to finish.
We Cover:
- How to login and navigate Marketing Cloud
- Which data points are available for segmentation
- Which audiences require manual list uploads and how to make that data available in Marketing Cloud
- Basic subscriber management
- How to create accessible, brand-aligned emails
- How to test emails
- How to configure and deploy a single send Journey
- How to track and monitor basic email performance metrics
Advanced Functionality
Brand and Accessibility Guidelines
Get to know Boise State’s Email Brand and Accessibility Standards, so your next email marketing push is on-brand and accessible to all audiences. Written specifically with Marketing Cloud in mind, these brand standards are a great resource as you build out your digital campaigns.
Accessibility in Email Marketing: What is it and why is it important?
Accessibility means a person with a disability is afforded the opportunity to acquire the same information, engage in the same interactions and enjoy the same services as a person without a disability in an equally effective and equally inclusive manner with substantially equivalent ease of use.
Accessibility guidelines as they relate to email marketing can be found throughout the university’s email brand standards, but it is recommended to also review Boise State’s web accessibility resources here.
Additional email accessibility tips and resources:
- View our full email accessibility checklist here
- Content Builder Image Blocks: Always add meaningful alt text (or empty alt for decorative images).
- Custom HTML Emails/Blocks: Use semantic HTML, and set layout tables to role=”presentation” to reduce screen reader noise.
- Design: Ensure color contrast and readable type sizes; prefer live text over text baked into images
- View the 2025 Guide to Creating Accessible Emails by Litmus
Additional Support
Contact Boise State’s Marketing Cloud administrators directly by emailing MarketingCloud@boisestate.edu. Current users can also request advanced journey or campaign support by clicking here.