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Marketing Cloud Training and Resources

Knowledge Base

Journey Builder

Marketing Cloud’s Journey Builder is a campaign planning tool that enables you to design and automate campaigns that guide customers through their journey with a brand. Its foundation is the journey, which is the communication plan you design. This is the best tool to use for multi-step journeys and single send journeys, especially to audiences that are external to Boise State.

Content Builder

Create on-brand email marketing communications optimized for desktop and mobile using this intuitive and robust content creation tool. The Local Library within your business unit contains assets related directly to your team’s marketing communications efforts, while the Shared Library contains Boise-State-branded creative assets and email templates that are easy to customize for multiple common email marketing use cases.

Brand Guidelines

Get to know our email standards, so your next email marketing push is on-brand and accessible to all audiences. Written specifically with Marketing Cloud in mind, these brand standards are a great resource as you build out your digital campaigns.

Video Demos

Watch at your own pace – walkthrough demos and introductions to all Salesforce Marketing Products.

Upcoming Webinars

Upcoming Marketing Cloud Focused Webinars with Live Q&A.

    There are no upcoming events.