Growth Hacking
Growth Hacking
COID 331 | Online, In-Person | 1st 7 Weeks | 3 credits
Welcome to Growth Hacking taught by Kevan Lee. Learn innovative techniques to reach and engage customers at scale through a variety of digital channels. Create prototype companies at the beginning of the course and learn new techniques to build on digital concepts. Skills learned include but are not limited to web design, email marketing, social media, and digital advertising, alongside earning digital platform certifications. Finish the course with 6 projects and 1 professional portfolio to showcase your hard work.
Course Calendar
| Week | Lessons | Projects |
|---|---|---|
| 1 | Lesson 1: Intro to Growth Hacking Get a comprehensive overview of the course and course tools and learn the inner workings of crafting a business and marketing plan. | Project 1: Create a Company Create a company, establish a name and logo, and craft a comprehensive business plan. |
| 2 | Lesson 2: Website Development Learn the best practices when creating and running a website from design to e-commerce. | Project 2: Create a Website Create a website for your company by sketching out key pages and building those pages using a free website builder. |
| 3 | Lesson 3: Data & Analytics Learn the important role data analytics plays, how to understand a website analytics dashboard, and report your learnings. | Project 3: Data & Analytics Dive deep into all things web analytics by earning two certifications in Google Analytics then apply your knowledge to real-world web stats. |
| 4 | Lesson 4: Social Media Dive into the world of social media: how to leverage it to build a brand, paid vs. organic reach, the role of influencers, managing business pages, and more. | Project 4: Social Media Expand your social media knowledge by earning six certifications in Facebook and Instagram marketing and apply your knowledge by creating two pieces of social media content for your company. |
| 5 | Lesson 5: Email Cover the need-to-know foundations of email: campaigns, automations, inbound marketing, and leads. | Project 5: Email Earn a certification in email marketing from HubSpot, one of the leading marketing companies in the world, and create either a campaign or automation email for your company. |
| 6 | Lesson 6: Search & Display Learn how to rank your content on Google to get the most views and how to create both search and display ads. | Project 6: Search & Display Earn a Google Adwords certification and wield your new skills by creating one Google search ad and one display ad. |
| 7 | Lesson 7: Portfolio & Wrap Up Learn tips and tricks for creating an effective and professional portfolio and how to present it, build a network, and market yourself to potential employers. | Project 7: Portfolio Design Want to impress potential employers or provide a case for a promotion? Build a professional portfolio to showcase your new skills. |