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Growth Hacking

Growth Hacking

COID 331 | Online, In-Person | 1st 7 Weeks | 3 credits

Welcome to Growth Hacking taught by Kevan Lee. Learn innovative techniques to reach and engage customers at scale through a variety of digital channels. Create prototype companies at the beginning of the course and learn new techniques to build on digital concepts. Skills learned include but are not limited to web design, email marketing, social media, and digital advertising, alongside earning digital platform certifications. Finish the course with 6 projects and 1 professional portfolio to showcase your hard work.

Course Calendar

1Lesson 1: Intro to Growth Hacking
Get a comprehensive overview of the course and course tools and learn the inner workings of crafting a business and marketing plan.
Project 1: Create a Company
Create a company, establish a name and logo, and craft a comprehensive business plan.
2Lesson 2: Website Development
Learn the best practices when creating and running a website from design to e-commerce.
Project 2: Create a Website
Create a website for your company by sketching out key pages and building those pages using a free website builder.
3Lesson 3: Data & Analytics
Learn the important role data analytics plays, how to understand a website analytics dashboard, and report your learnings.
Project 3: Data & Analytics
Dive deep into all things web analytics by earning two certifications in Google Analytics then apply your knowledge to real-world web stats.
4Lesson 4: Social Media
Dive into the world of social media: how to leverage it to build a brand, paid vs. organic reach, the role of influencers, managing business pages, and more.
Project 4: Social Media
Expand your social media knowledge by earning six certifications in Facebook and Instagram marketing and apply your knowledge by creating two pieces of social media content for your company.
5Lesson 5: Email
Cover the need-to-know foundations of email: campaigns, automations, inbound marketing, and leads.
Project 5: Email
Earn a certification in email marketing from HubSpot, one of the leading marketing companies in the world, and create either a campaign or automation email for your company.
6Lesson 6: Search & Display
Learn how to rank your content on Google to get the most views and how to create both search and display ads.
Project 6: Search & Display
Earn a Google Adwords certification and wield your new skills by creating one Google search ad and one display ad.
7Lesson 7: Portfolio & Wrap Up
Learn tips and tricks for creating an effective and professional portfolio and how to present it, build a network, and market yourself to potential employers.
Project 7: Portfolio Design
Want to impress potential employers or provide a case for a promotion? Build a professional portfolio to showcase your new skills.