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Cassidy Turner, Becca Bettencourt, Jedyn Beebe, Luke Oja

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What is Better Health?

Better health sign next to a box of Cherrios with a green checkmark

Better Health is an app that provides convenience to those with dietary restrictions. It allows you to walk through the aisle of a grocery store to scan products and quickly view if it fits into your specific diet.

Bar graph: 225 food allergy, 38 chronic disease, 347 diabetes, 4550 obese, 53 celiac disease, 389 gluten intolerance, 27 vegetarian, 1 vegan, 36 religious
Dietary needs by the numbers, millions people worldwide

Problem Statement

  • Obtaining information crucial to one’s health and well-being
  • Shopping efficiently without sacrificing health
  • Quick and easy solution


  • Give our customers the best shopping experience
  • To shop with freedom to search any product
  • Customers needs come first

Customer Segments

Vegan, dairy free, gluten free, nut free, sugar free, corn free

Marketing individuals with dietary restrictions due to illness, injury, or special diets

Value Propositions

  • Convenience & Accessibility
  • Healthy Lifestyle

Key Metrics

  • Customer Lifetime Value
  • Net Promoter Score


  • Pre-Release: Beta testing and Word of mouth
  • Full-Release: Google Play and Apple Store

Cost and Revenue

  • Costs: Start up fees (creating application) and Salary of employees
  • Revenue: Subscription of $1.99 month and Sponsors and Advertisements

Additional Information

For questions or comments about this research, contact Rebecca Bettencourt at