Cassidy Turner, Becca Bettencourt, Jedyn Beebe, Luke Oja
What is Better Health?
Better Health is an app that provides convenience to those with dietary restrictions. It allows you to walk through the aisle of a grocery store to scan products and quickly view if it fits into your specific diet.
Problem Statement
- Obtaining information crucial to one’s health and well-being
- Shopping efficiently without sacrificing health
- Quick and easy solution
Solutions
- Give our customers the best shopping experience
- To shop with freedom to search any product
- Customers needs come first
Customer Segments
Marketing individuals with dietary restrictions due to illness, injury, or special diets
Value Propositions
- Convenience & Accessibility
- Healthy Lifestyle
Key Metrics
- Customer Lifetime Value
- Net Promoter Score
Channels
- Pre-Release: Beta testing and Word of mouth
- Full-Release: Google Play and Apple Store
Cost and Revenue
- Costs: Start up fees (creating application) and Salary of employees
- Revenue: Subscription of $1.99 month and Sponsors and Advertisements
Additional Information
For questions or comments about this research, contact Rebecca Bettencourt at rebeccabettencourt@u.boisestate.edu.