Sidney Anderson, Mitch Lambert, Katelyn Murphy, Hannah Winger, Christy Suciu
Problem
If the digital age continues at the current pace, then Blu-Foot will enhance delivery and ease of online learning by allowing users an additional input and full accessibility.
Value Proposition
- Elderly population and people living with disabilities
- Students and schools using technology for learning
Customer Segment
Elderly population and people living with disabilities- Students and schools using technology for learning
Channels
- To reach the elderly, we will partner with senior community centers
- To reach the people with disabilities, we will advertise on social media and have it available on online retailers
- To reach educators, we will feature our product in conventions
Solutions
-
Multimodal Interface Paradigm shift from GUI to MUI
- Started with computer mouse
- MUI combines inputs to manipulate software or hardware
Unfair Advantage
- Lack of foot input from research currently
- nputs from Blu-Foot can expand educational research
- Low production cost
Key Metrics
- Software development would be required if we wanted to take full advantage of the potential analytics Blu-Foot has to offer
- Cognitive load theory suggests that a student can acquire new schemas and automate them easier if computer interfaces minimize demands on attention and working memory
- After a successful trial of the product is accomplished, the technology can transition to a larger market where it can capitalize on the previous success of the trial
Cost Structure & Revenue
- Cost-driven cost structure to keep internal costs low and utilize economies of scale.
- Penetration pricing strategy will allow us to attract a large amount of customers from the start.
- Need to sell roughly 2,500 units annually to make a profit.
| Estimated Costs | Annual Amout | Per Month |
|---|---|---|
| China Manufacturing | $36,000.00 | 3,000.00 |
| Direct Materials | $23,000.00 | $1,983.33 |
| Packaging/Distribution | $10,000.00 | $833.33 |
| Bluetooth Testing Fees | $2,000.00 | $166.67 |
| Bluetooth Declaration Fee | $4,000.00 | $333.33 |
| Website | $400.00 | $33.33 |
| Advertising/Customer Acquisition | $8,000.00 | $666.67 |
| Employees | $28,800.00 | $2,400.00 |
| Retailer Handing/Profits | $124,000.00 | $916.67 |
| Totals | $124,000.00 | $10,333.33 |
Conclusion
With the current climate of online based learning Blu-Foot will be on the forefront of offering an affordable and simple to use solution to control and facilitate input to manipulate multimodal user interfaces.
Additional Information
For questions or comments about this research, contact Sidney Anderson at sidneyanderson@u.boisestate.edu.