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Creating Content

Creating Content

Tools for Success

The words we use to share our brand story are powerful tools to impact how our audiences perceive the university and reinforce the experiences for those who are a part of our community. When creating marketing campaigns, advertising or promotional materials, a cohesive tone is as important as consistent fonts, colors and graphics.

Here you’ll learn how to make your writing strategic, effective and compelling while aligning with the university’s strategic plan. Questions? Just ask! Contact

The Basics

Our philosophy and general guidelines

Writing Style Guide

Frequent style questions and tips